Digital Marketing Executive

Capital On Tap
13 Apr 2018
11 May 2018
Contract Type
Full Time
Job Description

We are looking for an experienced Digital Marketing Executive to help transform our current online marketing efforts.


  • Ownership of all current online activities - including PPC, SEO, Display and aggregators
  • Manage online marketing budget - balancing cost efficiencies with increased lead generation
  • Optimising customer acquisition cost and lifetime value of customers
  • Plan, develop and deploy new digital campaigns and channels
  • Create and optimise landing pages, communications and the onboarding journey.
  • Responsible for all website content
  • Plan and execute customer base interaction plan to increase lifetime value
  • Monitoring conversion rates and optimising the 'sales funnel'

Candidate profile:

  • Must have min. 2 years' experience in running PPC/SEO/Aggregator/Other channels
  • Excellent knowledge and experience of Google and Facebook marketing channels
  • Experience of planning marketing communications activities and knowledge of audience insights
  • Strong analytical skills and using this approach to problem solving
  • Comfortable in a fast-moving, rapidly changing environment
  • Previous B2B marketing experience helpful

Company Description Founded in 2012, Capital on Tap is on a mission to help small businesses thrive. We believe small business owners are the foundation for growth in our economy, and yet today's banking system has left them behind. To date, we have partnered with over 40,000 businesses across the UK deploying funding facilities of over GBP400 million to customers ranging from small and micro-retailers up to multinational supply chain groups.

What makes us different? We view ourselves as a technology company first, we just happen to be in finance as this is the best way we can help businesses achieve their dreams. We have built a dynamic and vibrant culture where our employee's opportunities for growth are as big as their ambitions.