Head of Consumer Marketing FS

06 Apr 2018
17 Apr 2018
Contract Type
Full Time

Are you a senior all round marketing manager with experience in consumer financial services? If so, read on.

Head of Consumer Marketing FS - GBP60,000-GBP65,000 - London

Our client is of the UK's leading newspaper and online publishing companies.

As part of the senior leadership team for Financial Solutions, the Head of Consumer Marketing will be at the centre for setting and delivering marketing strategy, with a focus on content marketing and using data to grow their customer base.

Reporting to the Proposition Director in Financial Solutions, the Head of Consumer Marketing will be responsible for developing and implementing:
- Fully integrated marketing strategies to drive commercial value growth across the breadth of Financial Solutions business
- The channel marketing strategy, with the goal of increasing the effectiveness and number of acquisition and retention channels
- Managing the marketing MIS across the functions

Utilising the Data & Insight, Creative, Brand and Performance Marketing (media, SEO, CRM, paid), the role will develop campaigns with a full marketing mix of channels to raise awareness of our client's Financial Solutions product portfolio and brand. This will include tactical performance campaigns focused on product and partner launches, offers and seasonal campaigns.

The successful candidate:
- A strategic leader with a proven track record of successfully managing marketing campaigns for a B2C organisation across the full marketing mix (Financial Solutions industry experience is preferable).
- An excellent digital background with a solid understanding of content marketing and distribution, social channels and prospect engagement. You should be able to point to successfully growing a brand through digital marketing initiatives in a previous role.
- A solid understanding of ATL and BTL channels.
- Budget/forecasting ability based on KPIs and ROI.
- Experience managing external agencies and working with senior stakeholders.
- Demonstrable ability to manage and deliver projects successfully and to budget.
- A solid understanding of financial services compliance and regulation.

If this sounds like you, please apply online today.

Head of Consumer Marketing FS - GBP60,000-GBP65,000 - London

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