Strategic Media Planner

Department for Education
06 Apr 2018
22 Apr 2018
Contract Type
Full Time

You will sit within the Strategy, Planning and Audiences team within the Communications Group. Working with the Senior Media Planner and the G7 your key responsibilities will include:

- Strategically plan the media output of the Department, ensuring announcements and events are sensibly timed to maximise the likelihood of positive coverage as well as delivering the DfE's key priorities.

- Provide advice and work with a wide range of colleagues across the Department including Ministers' offices, Communications colleagues, Special Advisors and policy leads to ensure a strategic approach is adopted to deliver the DfE's priorities and Number 10 narrative and communicate our messages in a timely way to our key audiences.

- Take the lead on the department's horizon scanning grid which tracks longer term communications activity, and links it to key audiences and the DfE strategy.

- Manage, develop and administer communications planning tools, including weekly media grids, long term grids and strategic grids.

- Represent DfE at the No10 weekly grid meeting and provide briefing on the department's upcoming announcements. Negotiate grid slots with the Chief Grid Planner at No10 to ensure the department's business fits with wider government priorities.

- Work with OGDs to ensure a joined up approach on joint announcements and cross government working.

Essential skills and experience

- Ability to spot opportunities and risks
- Ability to work under pressure
- Strong interpersonal skills
- Excellent news judgement
- Political awareness
- Management of reputational risks
- Attention to detail
- IT skills including powerpoint and excel
- Negotiating skills

Desirable skills and experience

- Strategic media planning experience
- Experience of working in government
- Strong influencing and interpersonal skills
- Experience of working with No10
- Project management skills
- A commitment to and passion for, public service

Competencies are taken from both the Government Communications Service competency framework, and the Civil Service competency framework. Candidates who pass the sift will be invited to interview.


We'll assess you against these competencies during the selection process:
  • Seeing the big picture
  • Delivering at pace
  • Communications - Insight: Core
  • Communications - Ideas: Core
  • Communications - Implementation: Core

Civil Service Competency Framework



Civil Service pension schemes may be available for successful candidates.


Applicants currently holding a permanent post in the Civil Service should note that, if successful, their salary on appointment would be determined by the Department's transfer / promotion policies.

As a member of the DfE, you will be entitled to join the highly competitive Civil Service Pension Scheme.

Other Benefits

You will have 25 days leave, increasing by 1 day every year to a maximum of 30 days after five years' service. In addition, all staff receive the Queen's Birthday privilege holiday and 8 days' bank and public holidays.

We offer flexible working arrangements, such as job sharing, term-time working, flexi-time and compressed hours, along with excellent childcare benefits.

As an organisation, which exists to support education and lifelong learning, we offer our staff excellent professional development opportunities.

Things you need to know


Successful candidates must pass basic security checks.

Nationality statement

Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.

If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.

Selection process details

As part of the application process you will be asked to complete a CV.
An initial sift based on competency 1 may be held if a large number of applications are received.
If your application progresses to a full sift, all competences will then be considered.
Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.


Candidates in their probationary period are eligible to apply for vacancies within this department.

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.

The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.