Head of Marketing and Communications, BBC Scottish Symphony Orchestra
The BBC Scottish Symphony Orchestra is one of the finest orchestras in the UK. Based in Glasgow, it is part of the BBC's family of orchestras, broadcasts regularly on BBC Radio 3, and performs live around Scotland, the UK, at the BBC Proms each year and tours internationally. The orchestra's Chief Conductor is Thomas Dausgaard, and the orchestra has a strong reputation for exceptional playing, commitment to contemporary music and a willingness to experiment.
The BBC SSO is seeking an accomplished and experienced Head of Marketing and Communications to join the team of this exceptional orchestra in the vibrant and busy BBC music environment.
This is a one-year post to cover a career break and is an excellent opportunity for a candidate who has a proven track record in music or performing arts marketing, audience development and communications.
Senior Management Team: attend and play a full part in discussions at weekly SMT meetings.
Staff Management: Manage the Marketing and Communications Team (comprising the Communications Executive and Promotions Assistant)
Brand: to manage the development of the BBC SSO brand, refreshed in spring 2018, and ensure brand standards are maintained on all touch points and platforms.
Strategy and Campaigns: to develop exciting communications campaigns within the allocated budget for all platforms that promote the BBC SSO's brand and ensure that sales and audiences are maximised and financial targets achieved. To develop plans for subscription and single-ticket sales across all marketing channels.
Design: to work with external design teams create visually exciting materials to promote the BBC SSO's brand and work and extend reach.
Digital: to manage online activity, including website presence and social media.
Audience Development: to lead strategies for reaching new audiences for the BBC SSO' work, and to help shape both the marketing and the artistic output.
Business Intelligence: to analyse sales patterns and pacing, campaign results and ticket history to determine and / or change the course of campaign strategies and investment, positively impacting future campaigns.
Pricing: Structure pricing strategies to achieve audience growth and maximize long-term income potential.
Venue partnerships: to work collaboratively with Glasgow Life (manages of the BBC SSO's home base and box office) and external venues across Scotland where the orchestra regularly plays on marketing and communications campaigns.
Work across the BBC SSO: to co-ordinate with other teams (Artistic Planning and Production, Orchestra Management and Finance) to share information on marketing plans and synchronise plans.
BBC Communications Teams: to work collaboratively with BBC communications colleagues in BBC Scotland, BBC Radio 3 and elsewhere in the BBC.
Concert and events: to attend concerts, learning events, rehearsals, recordings, broadcasts and tours as required.
Other duties: to undertake any other reasonable and appropriate duties as a representative of the BBC Scottish Symphony Orchestra as may be required on occasion by the Director.
The Ideal Candidate
Managing Relationships and team working: is able to build and maintain effective working relationships with a range of people including all players and management team, wider BBC colleagues, conductors and artists. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
Resilience: can maintain personal effectiveness by managing own emotions in the face of pressure, set-backs or when dealing with provocative situations. Can demonstrate an approach to work that is characterised by commitment, motivation and energy.
Confidentiality: is able to handle confidential information with tact and sensitivity, and the ability to apply discretion and diplomacy.
Planning and Organising: is able to think ahead in order to establish effective and appropriate course of action for self and others. Prioritises and plans activities taking into account all the relevant issues and factors such as deadlines and resource requirements.
Decision Making: is ready and able to take initiative, originate action and be responsible for the consequence of decisions.
Understanding Diversity: understands and appreciates the uniqueness of self and others. Demonstrates and is committed to improving and understanding diversity. Able to articulate how individual differences can benefit the BBC.
Imagination and Creative Thinking: is able to transform creative ideas / impulses into practical reality; can look at existing situations and problems in novel ways and come up with creative solutions.
Flexibility: is able to adapt and work effectively with a variety of situations, individuals and groups, is able to understand and appreciate different / opposing perspectives on an issue.
Job Title: Head Of Marketing and Communications, BBC Scottish Symphony Orchestra
Grade: 9D / CPF Proposed grade D
Contract: 1 year
Location: Glasgow, City Halls
The Head of Marketing and Communications is a key member of the Senior Management Team of the BBC SSO, developing and leading strategies to develop audiences, promote the BBC SSO brand and profile, meet sales targets, and manage communications on all platforms.
Be unique. Be authentic. However you prefer to say it, we really mean it. We're the BBC, where creativity is loud. In vivid colour, from every background. Our culture embraces diverse perspectives and creates a positive environment where everyone belongs.
The BBC recognises that flexible working can benefit both the employee and the BBC. We want you to see possibilities like never before and we encourage you to Be Open. We are happy to consider flexible working requests for this vacancy. Please include detail of the proposed arrangement in your application.
About the Company
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are very important to us. Please make sure you've read about our values and behaviours in the document attached below. You'll be asked questions relating to them as part of your application for this role.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.