Digital Marketing Manager

30000.00 - 36000.00 GBP Annual
30 Mar 2018
27 Apr 2018
Contract Type
Full Time
Digital Marketing Manager

Our client, a well-established market leader within the technical services industry is actively seeking an experienced, vibrant and tenacious Marketing Executive/ Data Analyst to complement their growing team.

The role of Digital Marketing Manager is a key position managing multiple digital campaigns to support a range of services using PPC, SEM, paid social, email, and other channels to stimulate interest and encourage new demand. This is a new position within the Marketing team and will be responsible for creating unique content, driving digital transformation, accelerating lead performance and contributing to future strategy.

Key responsibilities will include:

• Work closely with the existing digital agency to gain best value against budget and achieve targets
• Ongoing development of the web presence to ensure high on-site conversion, supported by a data-driven roadmap of improvements, A/B testing to optimise user preferences, and technically sound SEO methodology.
• Collaborate with the wider sales and marketing function to ensure leads are quickly integrated into marketing automation/CRM platforms for follow-up
• Management and delivery of all email marketing activity, with responsibility for minimum weekly emails to verify/attain consent, DPA/GDPR compliance and engagement in our offering which exceeds industry benchmarks for open/click-through rate
• Responsibility for the creation of a rich content plan, delivering highly relevant and SEO optimised information to our target groups
• Responsibility for upkeep of marketing and lead contact database
• Event management to deliver offline activity which integrates effectively with online activity to drive up ROI

The successful candidate will possess a minimum of 2 years' experience within digital marketing, with specific experience in online content management, particularly social media. You will demonstrate strong analytical/reporting skills with a solid understanding of Adobe Creative Suite applications. In addition, you will demonstrate a meticulous work ethic with a passion for marketing and the desire to excel.

This is fantastic opportunity to join a forward thinking company during an exciting period of expansion, with a competitive remunerations package and genuine scope for career progression