Senior Digital Product Manager - Sales Transformation

29 Mar 2018
20 Apr 2018
Contract Type
Full Time
Senior Digital Product Manager - Sales Transformation
BT Consumer Digital, St Paul's, London
Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

Working in the Digital Sales Team you will be transforming the consumer sales experience, developing new capabilities with an insight led approach focussed on fulfilling customer and business needs.

You will be the Senior Digital Product Manager for our new Personalised Offers capability which is critical to the long term success of the consumer business and provides a brilliant opportunity to create a simple, brilliant and personalised customer experience.

You will manage the day-to-day running working in Agile and ensure we're set up for success.

What you'll be doing

Define key features: Define the key features and high level requirements of our personalised offers capability

Own success measures : Define and own the success criteria and KPIs, really understanding the needs the product will fulfil

Roadmap ownership: Create, own and prioritise the product roadmap

Create brilliant user experiences : Partner closely with UX and UI to create a brilliant customer experience that fulfils our ambitions. You will be the advocate for the customer and represent what we want this capability to achieve. This will include attending user testing to influence your thinking

Insight led development: Drive an insight led approach, using a variety of qualitative and quantitative data points to drive the development of the product i.e. User research, business performance data, NPS, conversion funnels, sessioncam analysis.

Collaborate to create the product : Collaborate closely with a variety of teams including our Digital Team, Technology, Commercial (Product & Pricing) and Marketing teams to ensure the capability we're creating delivers our needs

Financial Management: Manage the budget and business casing

Reporting: Define reporting requirements, partnering with the analytics teams to deliver your requirements

Product understanding : Maintain a thorough understanding of the product and it's performance

People management : Lead, develop and manage a Digital Product Manager, setting them up for success and removing roadblocks they encounter

Taking ownership: Work across the matrix teams to ensure the product successfully delivers on timelines and outcomes, being pro-active to drive success

Resolve conflicts: Promoting resolution of problems with a spirit of being collaborative and solution focussed

Identifying risks: F lag any risks that could have a detrimental effect on the project and be proactive in mitigating against these and offering solutions

Competitor analysis : Perform competitor analysis and understand the competitive landscape to influence what we develop and ensure its best in class

We'll also need to see these on your CV

  • Product Management: Demonstrable commercial experience defining and developing consumer or digital products
  • Line management: Previous success managing and developing people
  • Digital KPIs: Understand and influence traffic, conversion, drop-outs, NPS
  • Powerpoint: Able to concisely convey a story with visual impact
  • Personalisation: Experience of digital decisioning and personalisation, including personalised recommendations and pricing
  • Commercial: Able to understand commercial and consumer benefits of different features
  • Pro-active and solution orientated: Assessing what needs to happen and driving it forward
  • Influencing: Ability to influence key stakeholders on priority, costs and roadmaps
  • Negotiation and compromise skills: Able negotiate to achieve the right outcomes for the business and our customers
  • Make recommendations: Ability to provide rapid options and recommendations for project priorities, allocation of resources and budgets
  • Prioritisation and work management: Be comfortable with multiple competing demands from different stakeholders and find ways to achieve win-win outcomes
  • Comfort with ambiguity: Be comfortable managing ambiguity and changing priorities
  • Self-management: Able to shape your area with minimal guidance and support, removing roadblocks and solving challenges constructively as they arise
  • Adobe target: Ability to monitor digital performance and understand how your area is performing
  • Analytical skills: Able to understand what success looks like and independently build commercial cases to demonstrate benefits
  • Presenting: Ability to manage / present to stakeholders
  • Industry experience of working in a Digital team as a Product Manager
  • Agile methodology experience

Why choose us?

BT also has great progression and development opportunities. We like to promote from within where we can and internal moves to other parts of the business and even EE are common. You can have a diverse, mixed career all within one company!

We also have industry leading benefits, including 10% on target bonus, 25 days holiday, car allowance, healthcare, season ticket loan, cycle to work scheme, discounted share scheme, BT Employee Broadband, TV and Sport package, a strong pension scheme and a range of flexible benefits you can pick and choose.

Want to transform how we sell online? Apply today to be considered *LI-JW

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We're creating an inclusive working culture where people from all backgrounds can succeed. That's why we welcome applications from all parts of the community.