Digital Research Analyst - Digital Analytics

24000.00 - 25000.00 GBP Annual
28 Mar 2018
24 Apr 2018
Contract Type
Full Time
Our client is looking for a digital research analyst to work on an array of prestigious clients in the sporting world. This is a new full-time position adding to the researcher team within the company.

Our client is a fast-developing and award-winning digital consultancy specialising in sport. They have a wide range of clients, national and international, reaching all sectors of the sports business - from venues to teams to governing bodies and sponsors. They work with some of the world's highest profile sports tournaments, organisations, clubs and events. They provide consulting services focused on accelerating clients' digital performance. Their mission is to transform the connections between sports, sponsors and their fans.

Key areas of expertise include: - Business Transformation: digital strategy development, commercial valuation, performance monitoring, localisation, research & insight - Content: strategy, creation and management - Technology: service design, strategic partnerships, tech triage

Key client portfolio: UEFA, Tottenham Hotspur, NBA, FC Barcelona, the Premier League, Leicester City, Juventus, Gfinity, Great British Racing, Green Bay Packers, Newcastle United, British Canoeing, England Netball.

The Job Title: Digital Research Analyst Purpose

We need a bright, intelligent, hard-working and capable person to work as a Research Analyst. Primarily focused on preparing insightful reports from multiple data sources, our researchers also need to react to the needs of the business - these may include tasks from booking travel tickets to presenting research reports to resource planning and milestone tracking to representing our client as an assistant consultant in front of clients. The right individual for this role will have a broad range of skills and will be looking for a varied role in which they will be challenged, and will grow rapidly by rising to those challenges.

Responsibilities may include: Analysis of data from multiple web analytics sources, e.g. Google Analytics, Facebook Insight, Twitter Analytics, YouTube Analytics Audience and market research User experience research/ testing Liaising with a content-creation network of users or freelancers Social media management, content generation and publishing, content planning and evaluation KPI tracking Resource planning, project management and milestone tracking Online and offline marketing (including basic SEO of content) Administration Assisting in business development processes, including research, analysis, funnel management and pitching

The Candidate

The ideal candidate will possess a good combination of the following skills and attributes, in this priority order; the company is staffed by experts in digital who also happen to have an interest in sport- not the other way around.
This will likely be the 2nd or 3rd role in your career, with some previous professional experience in working with the tools described below. 1. Demonstrable understanding of web and social media analytics tools and an inbuilt curiosity for digging into data at a granular level (e.g .Google Analytics, Facebook Insights, YouTube Analytics, Twitter Analytics) 2. A love of technology and an aptitude for technical exploration; whilst there is no requirement for any coding knowledge, it always helps to understand how the fundamental infrastructures of the internet, websites, and digital platforms work 3. An understanding of how brands commonly utilise the web and social media to grow, engage and monetise their audience 4. An interest in sport and its ability to positively impact society Personal skills, Education and Training


• Highly numerate with good experience of using spreadsheets to understand and manipulate data • Methodologically disciplined with strong attention to detail and continual ability to question assumptions • Active user and advocate of social media with a perspective on the social and media impacts of such products as Twitter, Facebook, Instagram, YouTube, Reddit, Snapchat etc. • Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels and present work


• Experience of content creation and management • Understanding of social media and its uses, with an appreciation of marketing, audience segmentation, profiling and content targeting Personal • Bright and intelligent, curious and questioning • Hard working, flexible and adaptable • Willingness to be flexible in approach to achieve desired outcomes • Ability to learn new skills and share knowledge with other team members • A commitment to continual professional development • An interest in all forms of media

The Package

Salary: Commensurate with experience (please indicate desired salary on your application) Holiday: 20 days (not including bank holidays and public holidays, increasing by one day per year of service, to maximum 25 days) Other benefits: - Tax-free cycle scheme - Performance and salary review on the annual company cycle - Half mobile phone-bill and full home broadband paid

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