Digital Marketing Executive

The Digital Marketing Executive supports the delivery of the integrated marketing campaigns pillar. This pillar focuses on delivery of multi-channel, integrated marketing that engages new and existing audiences, and offers opportunities to amplify our message.

The Digital Marketing Executive will support the development and delivery of Diabetes UK's digital marketing strategy and campaigns. It will support the Digital Marketing Manager in ensuring our digital marketing reflects our brand vision to give a greater sense of urgency and seriousness to diabetes; and places objectives around reach and engaging and building long-term relationships with supporters at its heart.

This a 12 Month Fixed Term Contract - Maternity Cover

What we can offer you:

• Generous annual leave starting at 25 days plus bank holidays
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
• Early finish Friday and flexible working
• Discounts on gym membership and days out
• Employee assistance programme to give you support on any issues that come up in life
• Annual Season ticket loan
• Very active social scene including sport teams, gardening and other activities
• Generous pension provision, life assurance and permanent health insurance

• To support the Senior Marketing Manager and Digital Marketing Manager in rolling out a digital first approach to our marketing strategy
• To ensure digital marketing campaigns are delivered to a high standard and in line with our brand vision and values
• To work with colleagues across digital, marketing and fundraising to optimise campaigns for digital channels
• To implement digital marketing campaigns for key digital channels, including search, email and all the key social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube/Google+, LinkedIn)
• To work with marketing agencies to deliver digital marketing campaigns
• To manage the scheduling for key owned digital marketing channels, e. email and social media
• To manage our email marketing platform (Bronto), including optimising and managing the send of all emails from across the charity
• To work with the Content and News team to deliver organic content creation for all Diabetes UK social media channels, including Facebook, Twitter, LinkedIn, YouTube/Google+, Instagram, Vine and Pinterest
• To work with the Content and News team to identify new bloggers and case studies
• To reach out and build relationships with the online diabetes community across all social media channels
• To work with colleagues in the Supporter Care team to ensure social media comments are responded to appropriately and in a timely manner
• To produce regular reports to help monitor performance of Diabetes UK's digital marketing activities and make recommendations based on findings.
• To champion the role of and effective use of audience insight
• To share successes and learnings across the charity to drive improvements to our digital marketing
• To keep up to speed on digital marketing trends within and beyond our sector and sharing learning with others to drive up quality and innovation
• To monitor digital marketing campaign budgets, including reconciling and cross-charging digital media spend
• To keep abreast of relevant legal and regulatory frameworks, including Data Protection legislation
• Any other task as requested by the Senior Marketing Manager or Digital Marketing Manager

The best person for this job will be able to:

• Demonstrate an interest and understanding in key digital channels, including social media, email and search
• Champion a customer-centred approach
• Communicate effectively through verbal and written communications
• Build effective working relationships with a range of colleagues
• Work on own initiative, under pressure and to tight deadlines
• Identify and overcome problems using own initiative

The best person for this job will have experience in:

Essential:

• Implementing digital marketing campaigns across all key channels, including social media, email and search
• Writing and editing for digital audiences with attention to detail and ability to present complex information in a popular and accessible way
• Monitoring and evaluating digital activities and making recommendations for improvement
• Using sound judgment to help uphold the organisation's reputation
• Working to a busy schedule, working under pressure and to tight deadlines.
• Working on cross-organisation projects to deliver successful outcomes
• Working with relevant legislation and regulations, e. Data Protection
• Working with email marketing platforms (Bronto, Mail Chimp or similar)

The best person for this job will be:

• Digitally savvy with some knowledge of key digital channels
• Customer focused with a helpful and responsive manner
• An effective communicator with all levels of the organisation
• Flexible, disciplined, and able to prioritise work effectively.
• Autonomous and proactive