Marketing Manager

The Company:
Established in 1989, our client is recognised as a leading supplier of medical and laboratory equipment to the Pharmaceutical Industry.

Due to their continued growth, they now operate from three offices and warehouse premises in the North West of England, and office and warehouse premises in New York, USA.

They now have an excellent opportunity for an experienced Marketing Manager to join them.

The Marketing Manager Role:
The Marketing Manager will begin the role by working with the CEO and outsourced consultants on a Global rebrand; including research, action plan, creation of corporate identity and establishment of brand verbalisation and visualisation.

The successful Marketing Manager will help create and deliver a customer communication strategy, developing and executing the short, mid, and long-term Strategic Marketing Plans covering a range of marketing activities, including online strategy to promote the company and its products and services.

You will also be required to develop and maintain a customer journey, a consistent corporate brand, and all marketing collateral including website; product flyers; product guides; exhibition materials; sales presenters; corporate branded gifts; corporate stationery; artwork; newsletters; advertisements; press releases; editorials etc.

Key Responsibilities of the Marketing Manager:

• Lead a Global rebrand
• Create and develop the customer retention marketing strategy
• Perform day to day administration of marketing activities
• Analyse effectiveness of marketing activities
• Develop and maintain marketing collateral
• Develop and maintain customer database using Salesforce to improve customer engagement
• Create and manage SEO, Ad words, PPC, and other online campaigns
• Write creative and other marketing content

Skills & Experience Required:

• Bachelors or Masters degree in Marketing
• Professional chartered marketer (CIM)
• Proven track record of success in senior marketing roles
• B2B customer development and retention experience
• Excellent communication skills, oral and written
• Strong online marketing experience i.e. social media, SEO, PPC, etc
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
• Excellent IT and keyboard skills, to produce self-generated information

In return, the Marketing Manager can expect:

• Competitive Starting Salary (up to £30,661)
• Pension Plan
• Excellent working environment
• Fantastic career opportunities within a growing company

What’s Next?
Don’t miss out on this exciting Marketing Manager position!

Simply submit your CV via the button shown now, and we’ll be in touch.


Keywords: Marketing Manager, Marketing, Digital, CIM, Account Manager, Social Media, Content, PR, Analytics, Adwords, PPC, SEO, Rebrand, Horwich, Bolton

This vacancy is being advertised by Net-Recruit.