UK Senior Marketing Manager - Topshop\/Topman

Arcadia Group Limited
United Kingdom
13 Mar 2018
18 Mar 2018
Contract Type
Full Time
A Bit About
Our Global Vision is to be the world's fashion authority. Endorsed by opinion formers and accessible to everyone, we are an authentic British Brand with world class standards. A fashion-insider that constantly innovates through its brave and irreverent approach, providing fashion leadership to style-minded individuals.

The Role

As a strong support to the Global Head of Brand Activation, this role requires someone who can demonstrate excellent creative judgement combined with proven Marketing experience. Working closely with the Global Head of Brand Activation this role will be instrumental in ensuring the delivery of the Marketing plans for both Brands throughout the Brands most globally dominant market - UK. This role is responsible for managing the day to day running of the UK Marketing team (5 people) across both Brands, as well as driving and managing upcoming UK specific projects.

What You'll Be Doing Day to Day
  • Developing and implementing a strategic 360 integrated brand marketing programme which continues to build growth & achieves key objectives/KPIs set across all activity for both Brands.
  • Managing integrated marketing campaigns with key internal stakeholders - PR, Digital, Creative, Retail and Buying to ensure campaign message is consistently delivered with impact to our demographic.
  • Developing an understanding of key influencer communities and develop grassroots tactics to target & engage them to drive brand equity.
  • Supporting in the presentation of all plans to key Senior Executive team stakeholders.
  • The key Marketing contact for the Brand teams by attending the various head office meetings communicating all appropriate Marketing plans.
  • Managing and developing the UK Marketing team, including the 2 Marketing Project manager-level direct reports, and the 3 co-ordinator/assistant level indirect reports.
  • Driving interest and passion for the brands ensuring a competitive edge to all marketing and event activations.
  • Providing insightful marketing analysis/PCAs.
  • Responsible for all project budgets and provide Global Head of Brand Activation with a reconciliation budget following all major brand activity.
  • Constantly on the look out for innovating and exciting new opportunities that would add value to the customer experience.

Must Haves
  • Passion for the TOPSHOP TOPMAN Brands and strong customer knowledge.
  • The ability to shift focus to business priorities as needed and excited by change.
  • Experience in setting clear departmental targets and goals.
  • Excellent awareness of and creative flair with the ability to predict forthcoming moods, trends, themes.
  • Strong affinity with fashion.
  • Creative thinker with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
  • Ability to combine an innovative approach with commerciality.
  • A self starter mindset, with the ability to work under minimal supervision and guidance.
  • Strong team player and people manager - able to gain trust, respect and confidence quickly and effectively.
  • The proven ability to negotiate and drive performance, liaising at a senior level with confidence and impact.
  • Results driven and delivery focused. Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams.
  • Proven generalist marketing experience at senior management level, preferably in a fashion, media or agency environment.
  • Proven experience of integrating digital and social media in campaign activity.

The Exciting Part
  • Generous holiday with holiday trading
  • 25% staff discount
  • Early finish summer hours
  • Access to sample sales
  • Regular team and company social events
  • Pension scheme
  • Company bonus scheme
  • Interest free season ticket loan

We regret, due to volume, only suitable applicants will be contacted.

You'll find every Arcadia brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.