Product Marketing Manager

Full-time; permanent
Salary: GBP32,100 - GBP43,300

This is an exciting opportunity for an experienced and motivated marketer to join the Business & Marketing Division within Cambridge Assessment English. The Product Marketing Manager will work within the Higher Education and Adult sector team and will be responsible for marketing implementation in line with the sector and product strategies.

Principal Accountabilities

• Manage the global marketing roll-out plan for key campaigns, communicating the central (Cambridge) plan to colleagues in our global offices and have oversight of regional marketing launch plans.

• Articulate the key tactics for generating awareness for the products relevant to the Higher Education and Adult sector, including Publicity, key programs and events with measurements and goals.

• Work with either external agencies or our central marketing communications team in commissioning press releases, collateral, content and campaigns targeted at different personas

• Measure and tune product marketing programs to ensure alignment with sector and product strategy and goals, and within the available budget.
  
• Ensure that all departments are prepared for new product releases and all marketing assets required are available to launch the product externally.
  
• Work with the Global Product Managers to create and deliver thoughtful information (webinars, blogs, reports, etc. ) to influence candidates, institutional stakeholders, industry specialists, key editors in the press and other third parties.
  
• Support regional marketing teams to gain and publish customer testimonials and case studies
  
• Work with the Global Product Managers to produce standard promotional product presentations
  
• Work with our Events team to maximise product promotion, market intelligence gathering and lead capture mechanism at events, including, conferences, tradeshows, webinars and seminars
  
• Devise and drive internal communications to create awareness of our Sector, Product and Staff developments.
  
• Work with the Global Product Managers, Marketing Communications, Customer Service and other relevant teams to refine our product customer journeys.

Qualifications
University Degree
Marketing Qualification (desirable)

Skills

• Knowledge of Cambridge English/Education sector
• Commercial aptitude to understand and deliver on strategic business requirements
• Proven ability to manage complex projects
• Ability to work under pressure and meet deadlines
• Knowledge of the range of marketing tactics and best practices
• Excellent communication and presentation skills
• Good interpersonal skills
  
  Experience
  

• Marketing of relevant products (education/learning/online)
• Experience of marketing in an international context
• Experience of working with global teams and within a matrix management environment
• Experience of devising and implementing campaigns, using a mix of tactics
• Experience of working with marketing agencies (desirable)
  Behaviours
  

• Able to work both autonomously and effectively in a team
• Cultural Sensitivity
• Displays an ability to get things done effectively and to deadlines.
• Collaborative team worker
• Proactive
  

Who we are
Cambridge Assessment English is a part of Cambridge Assessment, a department of the University of Cambridge. We are the global leader in English language assessment. We help people learn English and prove their skills to the world. We provide exams in English for speakers of other languages taken by over 5 million candidates worldwide each year, as well as the leading range of qualifications for language teachers.

Benefits

In addition to a competitive salary, we offer a comprehensive package of benefits to help with your life both inside and outside of work:

• Generous contributory pension
• 28 days annual leave, plus bank holidays
• Annual performance related bonus and increases (discretionary)
• Enhanced maternity/paternity pay and childcare voucher scheme
• Childcare vouchers
• Employee discount and cash back scheme at 2,500 retailers
• Cycle scheme
• Season Ticket Loan
• Subsidised staff restaurants
• Support for professional qualifications
• Discounted access to the University of Cambridge Sport Centre, along with various other local gyms.

Work/life balance is important to us here at Cambridge Assessment, and we offer all our colleagues a range of flexible working options, which suit both the business and the employee. So please let us know of any flexible working requirements when applying and we can see how we can support you.

The closing date for receipt of applications is 03/04/2018 and interviews will be held on 18/04/2018 .
Going forward all Job Description content will be incorporated into the body of our Job Adverts. This allows candidates to read all the job information no matter where they have seen the job role. A separate job description document may be sent out at the interview invite stage but will include the same content as our advert.

As part of your recruitment process you will be required to undergo a background screening. This will be carried out by our selected supplier, Credence Background Screening Limited.

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