Digital Data Analyst

Our client is a leading entertainment, destination laed brand enjoying a period of signifcant investment and growth. They have an exciting opportunity for a Digital Data Analyst to join thier ecommerce team based in Brentford.  Their offices are accessible from Gunnersbury tube station on the District Line and Overground or via a short walk from Kew Bridge mainline station.

Reporting into the Group Head of Digital the Digital Data Analyst will analyse and consolidate digital data to ensure that mechanisms are in place to facilitate data analysis. To report on trends and to turn digital data insights into business value propositions.

Digital Data Analyst – Key Responsibilities

- Identify and plan the most effective ways to record and track digital performance and data

- Identify new business opportunities and build business cases, delivering SEO technical requirements

- Google Analytics including Data Layers, Custom Dimensions, Goals & Events and Enhanced Ecommerce

- Conversion and Remarketing pixels from Google AdWords, DoubleClick Campaign Manager, Facebook Ad Manager and other tags Reporting dashboards via data visualisation tools

- Work closely with the IT team on the development and configuration of all digital data analytics tools

- Support the team in ongoing website infrastructure improvements 

- Work with business owners, suppliers, UX and IT development teams on improvements and ad hoc queries

- Serve as a point of contact to marketing teams for tagging requests and tracking queries 

- Ensure integrity of client & customer data is withheld and adheres to privacy laws & codes of conduct.

- Implement the ongoing roadmap of improvements and projects arising from the Group digital strategy

- Analyse and interpret data across all digital channels

 - Monitor the performance responsiveness and availability of the ecommerce channels

 -Implement A/B test strategies that will identify and develop user engagement opportunities

- Provide SEO analysis and recommendations. Serve as the main point of contact for external service suppliers.

Digital Data Analyst – Key Skills/Experience

- Excellent numerical and analytical skills and proven experience with Google Analytics and SQL

- SEO experience is desirable

- Strong technical focus experience of undertaking path, sales funnel and trend analysis

 - Experience undertaking split, A/B and multivariate testing

- Ability to formulate and manage both quantitative and qualitative research including online surveys

- Extensive experience measuring conversion rates and using analytical techniques to improve them

- Working understanding of customer segmentation, including the use of recency and frequency segmentation

- Experience managing tags for analytics, advertising and Excel including pivot tables

 - Multi-channel environment experience to include mobile, mobile apps, email, SMS, social and push notifications

- Good knowledge of ecommerce channels including website, mobile, social media and telephone booking 

- Results-driven and commercially aware with drive to ensure excellent conversion online

As our Digital Data Analyst you will be analytical, tech savvy, thrive in a fast paced, multi-cultural environment and will be comfortable working with multiple projects.  The successful Digital Data Analyst will bring positivity, enthusiasm and a proven ability to get things done.  A strong commercial focus and proven stakeholder skills are required and experience from a retail/leisure or hospitality led brand would be advantageous . 

The Digital Data Analyst role offers a competitive salary along with a number of additional benefits including Profitability Bonus, Life Assurance, Pension and free tickets. It also offers the chance to work in a FTSE250 listed business with a family feel that will offer both challenge and satisfaction in equal measure.

Apply now to be considered for our Digital Data Analyst.