Marketing Assistant - Lead Management

Taylor & Francis Group
United Kingdom
09 Mar 2018
06 Apr 2018
Contract Type
Full Time

Marketing Assistant - Lead Management

Job Description and Responsibilities

The Marketing Assistant will support the regional Books Marketing and Sales teams through managing inspection copy and media review process for UK/IR, Europe, MENA, Japan

Key Accountabilities
  • Inspection copy (IC) management
  • Process print and ebook IC leads received from Books' websites adhering to business rules for UK/IR, Europe, MENA, Japan
  • Manage the MIS inbox - approve/reject international leads as indicated by sales reps
  • Process ad hoc IC requests - create new contacts and opportunities on Salesforce
  • Update contact information on Salesforce
  • Flag request backlogs in peak seasons and train temps/MAs to help process leads
  • Manage the VitalSource requests - download and mail merge contacts to drive them to request via T&F sites
  • Provide weekly reports

Media review copy request management
  • Download and process requests on a daily basis, passing print orders to Access system and updating MC to reflect status
  • Process e orders via using VS SKU to create unique code and emailing contacts
  • Seek authorization where required
  • Update approved reviewer database
  • Manage booksreview inbox - customer queries, additional information, escalate/forward to correct Editorial or Marketing contact, pass received reviews to Author Team

Ad hoc
  • Support UK/US Marketing team as required

Knowledge and Qualifications

The ideal candidate will have:
  • Experience in a marketing or sales environment, understanding of the role of marketing and the importance of lead management
  • Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), databases, CRMs, email creation platforms and/or other bespoke IT systems.
  • Able to demonstrate commercial awareness

Skills and Behaviours Required
  • Excellent team player and relationship building abilities
  • Excellent time management skills; meets deadlines
  • Commercial and customer focus
  • Excellent customer service skills

The Company - Taylor & Francis Group an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

To find out more about our business and the great career opportunities please go to our Careers Site:

Taylor & Francis is committed to equal employment opportunity for all employees and applicants for employment without regard to age, colour, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

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