Marketing Assistant - Lead Management

Taylor & Francis Group
United Kingdom
09 Mar 2018
31 Mar 2018
Contract Type
Full Time

Marketing Assistant - Lead Management

Job Description and Responsibilities

The Marketing Assistant will support the regional Books Marketing and Sales teams through managing inspection copy and media review process for UK/IR, Europe, MENA, Japan

Key Accountabilities
  • Inspection copy (IC) management
  • Process print and ebook IC leads received from Books' websites adhering to business rules for UK/IR, Europe, MENA, Japan
  • Manage the MIS inbox - approve/reject international leads as indicated by sales reps
  • Process ad hoc IC requests - create new contacts and opportunities on Salesforce
  • Update contact information on Salesforce
  • Flag request backlogs in peak seasons and train temps/MAs to help process leads
  • Manage the VitalSource requests - download and mail merge contacts to drive them to request via T&F sites
  • Provide weekly reports

Media review copy request management
  • Download and process requests on a daily basis, passing print orders to Access system and updating MC to reflect status
  • Process e orders via using VS SKU to create unique code and emailing contacts
  • Seek authorization where required
  • Update approved reviewer database
  • Manage booksreview inbox - customer queries, additional information, escalate/forward to correct Editorial or Marketing contact, pass received reviews to Author Team

Ad hoc
  • Support UK/US Marketing team as required

Knowledge and Qualifications

The ideal candidate will have:
  • Experience in a marketing or sales environment, understanding of the role of marketing and the importance of lead management
  • Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), databases, CRMs, email creation platforms and/or other bespoke IT systems.
  • Able to demonstrate commercial awareness

Skills and Behaviours Required
  • Excellent team player and relationship building abilities
  • Excellent time management skills; meets deadlines
  • Commercial and customer focus
  • Excellent customer service skills

The Company - Taylor & Francis Group an Informa Business

Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.