Senior Marketing Manager - Retail (South) Maternity Cover

Recruiter
British Land
Location
London
Salary
Competitive
Posted
06 Mar 2018
Closes
15 Mar 2018
Sectors
Sales, Retail Sales
Contract Type
Permanent
Hours
Full Time

At British Land we manage, develop and finance a portfolio of high quality properties. We are a FTSE100 company structured as a Real Estate Investment Trust. Places People Prefer is at the heart of what we do, we create outstanding places that make a positive difference to people's everyday lives. We are proud of the scale of our portfolio: Nearly 100,000 people live or work in our properties. They are visited around 350 million times each year and over 1,000 different organisations have chosen of our properties as their home. We have GBP19.1bn assets under management of which we own GBP13.9bn; our portfolio includes UK retail, Central London offices and prime residential. We have a small head office of around 250 people and outsource many aspects of our business; the size of our team encourages increased responsibility and entrepreneurialism.

Role Title Senior Marketing Manager - Retail (South) - 12 month Maternity Cover Location Marble Arch, London Division Marketing Reporting to Head of Retail Marketing
The Role
Responsible for planning, development and implementation of retail marketing strategies, campaigns and budgets for BL retail marketing or business development lead initiatives, including both existing assets and development projects. Responsible for circa 15 centres.

Key Responsibilities

  • Brand: Ensure centres' brand position is understood by all occupiers, stakeholders and suppliers; and the brand is clearly communicated onsite and elsewhere through smart use of brand guidelines and quality control
  • Strategy: Develop and manage annual asset & development marketing plans
  • Budgets: Support assets in development of annual marketing budgets and develop budgets for development sites for IC submission and project implementation
  • Planning: Support implementation of annual asset marketing plans including overseeing BL agency resource and implementation of activity
  • Procurement: Work with the central team on the appointing, managing and evaluating the agency roster
  • Implementation: Develop and implement plans for development sites including alignment with exit survey research, management of agencies and KPI frameworks
  • Marketing activity: Work closely with the Marketing Manager / Executive and centre on the successful implementation of the approved marketing activity
  • Analytics: Produce full reports on activity undertaken, with recommendations for future improvements/key learning derived
  • Stakeholder liaison: Manage and proactively communicate with all stakeholders - asset managers, sustainability team, property managers, managing agents, retailers and other third parties, e.g. Marketing agencies
  • Customer Experience: Ensure the onsite experience from events to digital initiatives enhance the customer experience to help increase spend, dwell and conversion per visit
  • Customers Insights: Ensure the plans focus on the retention and acquisition of customers to grow 'share of wallet' in the catchment and target customer groups
  • Portfolio: Work on development, pilot, rollout and evaluation of portfolio initiatives across all marketing activity from events to digital etc.
  • Reporting: Work with the rest of the team on timely and accurate reporting of marketing activity on portfolio and centre specific activity
  • Team Work: Manage and work alongside the Marketing Manager / Executive for the region to both develop skills and deploy tasks, and collaborate with the team to raise the profile and promote the value of marketing across the business
  • Special Projects: To take responsibility for across marketing projects such as web platform, onsite branding, apps etc. and lead projects as required

Key Performance Criteria
  • Increasing brand and proposition awareness in the target catchment area through creative multiple communication and marketing channels
  • Working with the onsite team to maximise footfall to the Centre and sales
  • Managing the relevant third party contracts, suppliers and on site teams to achieve optimum value for money, cost efficiencies and cost control
  • Developing robust customer database and effective targeted customer communication programme
  • Demonstrating effective evaluation processes for all marketing activity

Requirements
  • Brand: Ensure centres' brand position is understood by all occupiers, stakeholders and suppliers; and the brand is clearly communicated onsite and elsewhere through smart use of brand guidelines and quality control
  • Strategy: Develop and manage annual asset & development marketing plans
  • Budgets: Support assets in development of annual marketing budgets and develop budgets for development sites for IC submission and project implementation
  • Planning: Support implementation of annual asset marketing plans including overseeing BL agency resource and implementation of activity
  • Procurement: Work with the central team on the appointing, managing and evaluating the agency roster
  • Implementation: Develop and implement plans for development sites including alignment with exit survey research, management of agencies and KPI frameworks
  • Marketing activity: Work closely with the Marketing Manager / Executive and centre on the successful implementation of the approved marketing activity
  • Analytics: Produce full reports on activity undertaken, with recommendations for future improvements/key learning derived
  • Stakeholder liaison: Manage and proactively communicate with all stakeholders - asset managers, sustainability team, property managers, managing agents, retailers and other third parties, e.g. Marketing agencies
  • Customer Experience: Ensure the onsite experience from events to digital initiatives enhance the customer experience to help increase spend, dwell and conversion per visit
  • Customers Insights: Ensure the plans focus on the retention and acquisition of customers to grow 'share of wallet' in the catchment and target customer groups
  • Portfolio: Work on development, pilot, rollout and evaluation of portfolio initiatives across all marketing activity from events to digital etc.
  • Reporting: Work with the rest of the team on timely and accurate reporting of marketing activity on portfolio and centre specific activity
  • Team Work: Manage and work alongside the Marketing Manager / Executive for the region to both develop skills and deploy tasks, and collaborate with the team to raise the profile and promote the value of marketing across the business
  • Special Projects: To take responsibility for across marketing projects such as web platform, onsite branding, apps etc. and lead projects as required

British Land employees are committed to promoting an inclusive, positive and collaborative culture. We will treat everyone equally irrespective of age, sex, sexual orientation, race, colour, nationality, ethnic origin, religion, religious or other philosophical belief, disability, gender identity, gender reassignment, marital or civil partner status, or pregnancy or maternity. Our values underpin everything we do.

Please note that we endeavour to get back to all applicants within 28 days. If you haven't heard from us within this period, please assume that you have been unsuccessful on this occasion.