Donor Acquisition Officer
We've got big aspirations; we want to grow our fundraised income from GBP80m to GBP130m by 2025. To deliver this ambition we are investing in the Individual Giving Fundraising team with the creation of this brand new role.
What you'll be doing
You will be responsible for helping to develop and deliver a donor acquisition strategy and digital product plan with an aim of generating GBP500k income in 2018/19, growing to GBP1.5m within 3 years. Working in collaboration with our digital team, in-house marketing agency and retail team, you will lead on new fundraising products like our 'Good Gifts' range that inspire new supporters to give for the first time, ensuring maximum income and increased engagement. You will also work with lead on Commemorative Giving to help shape our digital commemorative offer. You will lead on the ongoing development of our online appeals platform to give new opportunities for our properties to raise funds for key projects. Using your excellent people skills you will collaborate with internal stakeholders across the Trust to share best practice and develop new ways of working. You will be a skilled project manager and familiar with requirements for developing digital content and campaign delivery.
Who we're looking for
To be successful in this role you will need to be comfortable in a digital environment and have experience of managing the development and delivery of new fundraising products. You will also need:
- Demonstrable knowledge of individual giving fundraising including donor acquisition campaigns
- Strong track record of understanding audiences, spotting commercial opportunities and being able to take a product from concept to market
- Proven project management experience
- Ability to work as part of a team sharing learning and ideas and working collaborativel