Web Analytics Manager - Leading Digital Agency | Brighton

Digital Web Analytics Manager / Senior Web Analyst - Leading Digital Agency
Brighton
Up to £40,000 DOE + Awesome Benefits & Fun Perks

++ An exciting career-development opportunity for a Web Analytics specialist to join a trusted and fast-growing industry player. Naturally you'll have excellent working knowledge of analytics platforms including Google Analytics and tag management solutions including Google Tag Manager ++

Who we are:

We are leading education-specialist digital marketing agency providing advertising, creative, insights & analytics, strategy and technology solutions to universities, colleges, schools, local authorities and children's services globally.

We are 150 strong with offices in Brighton, Portsmouth, London, China and New York.

In 2017, we created and ran digital advertising campaigns in over 100 countries, for clients from 15 nations.

The Web Analytics Manager Role:

The Web Analytics Manager will be responsible for directly managing web analytics staff and developing our Website Analytics offering including developing new Analytics services. The Web Analytics Manager will also have responsibility for planning and implementing complex Web Analytics projects for clients. The Web Analytics Manager will have excellent working knowledge of analytics platforms including Google Analytics and tag management solutions including Google Tag Manager. 

What you'll be doing in the Web Analytics Manager role:

+ Quality assurance across our web analytics projects
+ Developing web analytics strategies based on agreed client objectives
+ Implement tracking and advanced Google Analytics features using Google Tag Manager
+ Implement and set up Google Analytics accounts, including advanced features
+ Build reports and dashboards using built-in tools and the Google Analytics API
+ Set up custom JavaScript tracking tags for collecting web use data
+ Phone and Face-to-face Communication with clients, responsibility for managing projects and setting expectations
+ Act as point of escalation for any risks on Web Analytics projects
+ Regularly produce content, i.e. blogs and webinars, around website tracking.
+ Writing web analytics proposals for client work
+ Completing PDPs with your line reports and setting team key objectives
+ Complete training for the web analysts on new software and industry developments
+ Work with the Head of Insight and Analytics to develop the web analytics offering
+ Trialing, selecting and training staff on new pieces of software to improve the web analytics offering
+ Managing a Senior Web Analyst and Web Analyst

About You:

// Education and Training:

+ Degree educated
+ Training completed on use of specialist technologies including Data Management Platforms (DMPs) would be an advantage
+ Training on ad serving and tracking solutions including DoubleClick Campaign Manager and Google Tag Manager
+ Google IQ Qualified

// Knowledge and Experience:

+ Minimum 3 years working in the Web Analytics field
+ Extensive knowledge of Google Analytics & Google Tag Manager
+ Extensive knowledge of HTML/CSS, JavaScript, and the DOM
+ Experience of using attribution tools to fit a client’s needs
+ Experience of using other analytics packages e.g. Mixpanel, Adobe, Webtrends would be an advantage
+ Excellent Excel knowledge
+ Use of Google Analytics 360 would be an advantage
+ Good knowledge of website ux best practice

And what’s in it for you?

As well as a unique working and reward environment, with 20% of all profits shared bi-annually, we also treat our staff to; 25 days’ holiday, cycle to work scheme, flexi-time, pension scheme, gym or travel subsidy, childcare vouchers, birthdays off and fresh fruit and fantastic local cakes!

We take care of your career. Personal development is at our core and everyone has a tailored progression path designed to suit them.

You may have worked in the following capacities:
Senior Web Analyst, Senior Web Analytics Manager, Senior Web Analytics Executive, Digital Analyst, Web Data Analyst, eCommerce Data Analyst, Statistician, Customer Analytics Analyst, Web Analytics Analyst, Web Optimisation Manager, Web Insights Manager, Digital Analytics Manager

Interested? Just Apply Below...

...But first a little formality. By applying you explicitly consent to us processing & passing your application to our client for review for this vacancy only. If your skills match the role you will hear back from us within 2 business days. If you have any pre-application questions please contact us quoting the job title & ref. Good luck, Team RR.