Field Marketing Manager/Marketing Execution Specialist Job
- Recruiter
- SAP
- Location
- Maidenhead
- Salary
- Competitive
- Posted
- 07 Feb 2018
- Closes
- 27 Feb 2018
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
Requisition ID: 163938
Work Area: Marketing
Expected Travel: 0%
Career Status: Professional
Employment Type: Regular Full Time
COMPANY DESCRIPTION
As market leader in enterprise application software, SAP helps companies of all sizes and industries innovate through simplification. From the back office to the boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainably.
Concur, an SAP company, takes companies of all sizes beyond automation to a completely connected spend management solution encompassing travel, expense, invoice, compliance and risk. For more than 20 years, our global expertise and industry-leading innovation has kept customers a step ahead with time-saving tools, leading-edge technology and connected data.
We drive innovation forward until it becomes the new normal, but we'll never accept business as usual if there's an opportunity for business to be better. Want to be a part of something amazing? Check us out at: concur.com/careers
Job Overview:
The Field Marketing Manager is charged with driving demand generation and pipeline acceleration to an enterprise audience through an innovative mix of marketing programs. The key objective is to plan and execute integrated campaigns to increase brand awareness, drive lead generation and assist in converting sales opportunities into closed business.
In particular this role is focused on delivering impactful marketing campaigns to our new markets - whether that be entry to a new country (including South Africa and MENA), supporting the launch of a new product or developing a marketing plan for a new industry.
The role will be responsible for understanding overall enterprise business goals and working collaboratively with broader team to successfully plan, coordinate, launch and measure marketing programs to meet those goals.
The role is a budget owner for specific tactics/strategies and is required to manage and report on spend in line with finance team requirements.
This position works closely with Market Development, Regional Sales, Marketing Operations,, Design and Corporate Marketing to drive functional alignment and measure marketing and sales pipeline. The role will get training and hands on experience of leading edge tools and programs including Marketo, Tableau, On24, and Salesforce.com. The role will provide an opportunity to gain some great marketing experience across multiple disciplines and geographies.
This is a fantastic hands-on marketing role for someone looking to broaden their marketing skill set in a fast growing company.
This individual must be an excellent communicator, have strong cross group collaboration skills, be action oriented and be good at planning and organising work.
Success Metrics
- # New Inquiries and MQL's
- # Re-engaged MQL's
- Pipeline and revenue influenced
- Pipeline sourced from programs
- Funnel conversion metrics for the segment
- Qualitative measures such as innovation, collaboration, stakeholder management
Responsibilities
This is a pivotal role for success and growing our Enterprise presence in new markets. The successful candidate will have a demonstrated track record of achievement, technical competence, proven ability to learn quickly on the job and the ability to manage multiple projects simultaneously with a range of internal and external stakeholders based in dispersed international locations.
Key responsibilities include:
- Regional Campaigns - Manage regional on-line marketing programs designed to maximise website traffic and web leads. Manage lead generation and marketing automation programs designed to generate leads, maximise conversion rates and generate sales demand among prospects. Look to roll campaigns out in a programmatic method to drive efficiencies across markets. Planning campaigns 2 quarters ahead.
- Corporate Campaigns - drive the deployment of local programs that align to corporate campaigns as needed.
- Design - Work with graphics team to create consistent look and feel for campaigns
- Content - leverage and localise relevant global content. Identify content gaps and work with the content manager or an agency to ensure relevant assets are created and/or available for campaigns.
- Sponsored Programs - work with 3rd party providers, industry associations etc. to develop integrated marketing programs to drive lead generation and market awareness.
- Events - manage a series of events designed to gain brand awareness in target segment, drive new leads or accelerate existing opportunities - trade shows, conferences, seminars, webinars and roundtable/smaller workshop types of events will be part of the mix.
- Nurture Strategy - Devise, execute and measure success of nurture programs across the demand funnel.
- Social Media - help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns.
- Budget Management - Manage assigned budget including invoicing process.
- Manage local agency relationships - ensuring that marketing programs are executed flawlessly and meet goals.
- Stakeholder Management - work closely with relevant stakeholders to understand their market needs and define corresponding marketing campaigns. Regular communication and reporting
Experience & Qualification
- 5+ years' experience campaign creation and execution experience
- Experience in managing multiple complex projects to completion
- Demonstrated track record of successful defining, launching and execution of email marketing strategies with excellent results
- Ability to understand and translate business requirements into marketing plans.
- Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively.
- Good interpersonal and influencing skills
- Marketing automation (Marketo) and Salesforce experience beneficial, but not essential
Personal Attributes
- Good communication skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Excellent interpersonal skills, dynamic and highly team-oriented
- Commitment to professionalism and collegiality is required
- "Can-do" approach to a wide and rapidly changing workload
- Adaptability and ability to deal with a corporate culture of change
- Flexibility and willingness to work on a broad variety of tasks
- Willingness and ability to accommodate different time zones
- Enjoy working in an informal environment with a "start-up" culture
- Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager or demanded by key customers
- The candidate must have good communication skills with the ability to present him/herself and to work confidently in front of senior business people.
- Fluent in English (mandatory)
Location & Travel
This position is based in Maidenhead. Some travel may be required for this role
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ). Requests for reasonable accommodation will be considered on a case-by-case basis.
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Job Segment: Field Marketing, ERP, Marketing Manager, Manager, Marketing, Technology, Management