Digital Analytics Manager
- Recruiter
- Vitality
- Location
- London (Greater)
- Salary
- £Competitive + Bonus + Benefits
- Posted
- 16 Feb 2018
- Closes
- 16 Mar 2018
- Sectors
- IT, Media & Digital Media
- Contract Type
- Permanent
- Hours
- Full Time
Vitality, Digital Analytics Manager, London, £Competitive + Bonus + Benefits
Vitality is an award winning, dynamic and vibrant financial service provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.
Our Digital Analytics Manager will receive a competitive salary plus benefits including;
- Bonus
- Our award winning private medical insurance
- A comprehensive flexible benefits scheme
- Stakeholder Pension Plan with employer contribution
- Vitality Partners and Rewards
- Access to great onsite facilities
As our Digital Analytics Manager your role will be to lead a new innovative team that will focus on advance digital analytics, attribution modelling and marketing optimization.
You will enjoy working with rich datasets, cutting edge technology, advance machine learning techniques and help shape a brand-new function in an innovative company that helps people live healthier lives.
Responsibilities as our Digital Analytics Manager include:
- Responsibility for setting the digital analytics strategy
- Manage the direct digital marketing budget and forecasting models
- Design KPI goals to increase efficiency and improve effectiveness of digital media spend across all channels
- Work with the data science team and develop actionable insights to inform digital marketing strategy and tactics
- Partner closely with the ad agency to ensure campaign targeting and audience segments are maximized
- Measure the marketing funnel and sales pipeline to create a view of return on marketing investment
- Assist wider optimisation team to improve conversion rates
- Develop statistical attribution models and work with marketing managers to incorporate these models and outcomes into campaigns
- Communicate analysis, findings and recommendations to various stakeholders and senior executives
To become our Digital Analytics Manager, you will have the below skills and experience
Essential
- Undergraduate degree in numerical subject
- Expert knowledge of digital analytics and digital marketing
- Strong knowledge of Microsoft Office tools and Google Analytics
- Extensive experience and knowledge of Web Analytics tools and techniques
- Experience accessing and analysing data using SQL, R or Python
- Prior experience in attribution modelling
- Prior experience working in a marketing or web analytics role
Desirable
- Masters or other advanced degree in Mathematics, Statistics, Computer Science, Engineering, Economics, Finance or other quantitative field
- Financial services industry experience
- Experience using big data technologies
- Coding experience using CSS, HTML, Javascript or Jquery
- Skills & attributes
- Highly analytical
- Passionate about digital analytics
- Results driven and self-motivated
- The ability to communicate results of analyses in a clear and effective manner
- Enthusiastic, curious and able to work autonomously or within teams
Working for Vitality as a Digital Analytics Manager, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best.
Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.
Closing Date: Friday 23rd February 2018
If you feel you have the skills and experience to become our Digital Analytics Manager then please click ‘Apply’ today!