Marketing Manager

Company Summary

This IT company provide a wide range of software services and solutions targeted at improving business's effectiveness and efficiency saving both time and money.

Their range of Solutions and Apps are aimed at addressing your key business challenges across a number of industries and use cases. The solutions range allows us to Engage users how they want and when they want, to learn from real-time customer interactions and changing behaviour and Adapt to this; and to Evolve how they interact and communicate with customers on a continual basis as they become more informed about what is truly important to them.

Role:

The Marketing Manager holds ultimate responsibility for the company's marketing activities and oversees the development and delivery of a fully integrated marketing plan for the business. Duties of the Marketing Manager Include:

- Working with the CEO to develop and implement the Company and their brand strategy.
- Overseeing implementation of the Marketing strategy and plan - including campaigns, events, digital and social marketing and PR.
- Working closely with the CBDO and company's Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools and marketing materials and agreeing plan for boosting pipeline and generating leads.
- Guiding the day to day marketing activities and potentially adding to the team over time.
- Working with CEO and CBDO to help compile market research.
- Ensuring that the marketing objectives are implemented against an agreed timeline.
- Work closely with CTO and product management team to define marketing materials and programs.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Implement and manage web marketing strategy including website and keyword optimisation, SEO, paid online advertising etc.
- Manage analyst relations and development a plan to evolve this over time.
- Developing and delivering marketing and communications strategies for the organisation.
- Undertake continuous analysis of competitive environment and consumer trends
- Looking after appropriate market research as required.

Requirements of the role:

- Bachelors or Master's degree in Marketing or similar.
- Minimum 3 years' experience in Marketing role in IT with some managerial responsibility over function and / or people.
- Proven track record of success in IT and preferably Enterprise Software marketing roles. B2B as opposed to B2C experience is preferable.
- Available for travel, not anticipated to be significant but occasional trips to London, Europe or US may be required.

Type of person we are looking for:

- Confident, driven and enthusiastic.
- Entrepreneurial mind-set with the ability to identify and implement original brand development opportunities.
- Organised and ability to self-organise to ensure all tasks identified and completed.
- Hard working and enjoys challenge.
- Customer focused.