Head of Ecommerce
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- Company Info
- Working here is about being there for our customers; we're available should the worst happen and we work together to enable social and financial equality across the UK. But it's also about you -how you develop and what you can achieve. We'll help your talent thrive in an environment where you'll be supported to work flexibly and autonomously, sharing in our success and rewarded for a great performance with a generous benefits package.
- Department Info
- At Legal & General Insurance we look after our customers throughout life, death and everything in between so that you know that everything that's important to you is protected. With over 180 years' experience in providing Insurance policies, our customers trust us to be there and to do the right thing.
- Job Duties
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- Define the digital strategy and lead the ecommerce team to ensure execution of plan and key KPIs.
- Own the online sales target - maximising sales/conversion and identifying areas for continued channel growth.
- Lead the Digital Marketing team, to help define market leading digital campaigns and communications that increase awareness, traffic and sales.
- Implement a market leading SEO strategy to increase natural ranking in SERPs to page one for all key product verticals.
- Define and implement a best in class, mobile first, digital customer experience that delivers simplicity for customers and maximises engagement and sales.
- Lead the Web Optimisation team to manage ongoing site optimisation by device, product navigation, and initiate remedial actions to support trading.
- Define and own web analytics and establish best practice real-time digital tracking and digital insights.
- Lead the content team to establish a market leading digital content strategy that increases brand visibility in SERPs, brand engagement and social seeding.
- Lead ecommerce projects as part of L&G digitalisation, working closely with IT to define digital change/business cases, prioritisation and timescales.
- Own NPS scores for the online GI Direct business and work with the customer experience team to identify areas for customer journey improvement.
- Work closely with Customer Insights team to continually track digital best practice, competitor activity and market trends to ensure L&G stays ahead of the market
- Lead optimisation of digital agencies and a GBPmulti-million marketing budget.
- Management of 10 FTE.
- Work closely with approvals to ensure that all customer facing communications and propositions are compliant.
- Skills Required
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- Strong digital/ecommerce experience of operating at a similar level/role.
- Thorough understanding and proven hands on success of Digital Marketing.
- Thorough understanding and proven experience of conversion rate optimisation.
- Proven experience in the creation of digital content strategies and platforms.
- Experience of delivering a mobile-first eCRM programme.
- Highly effective communication skills and the ability to couple business goals with customer needs and translate into highly effective digital strategies.
- Extensive experience of data manipulation and commercial modelling.
- Strong stakeholder management and influencing skills to deliver outcomes.
- Strong budget, agency and people management skills.
- Managing and interpreting customer intelligence to enable business improvements.
- Regulatory environment and delivering positive customer outcomes.
- The financial services market in the UK.
- Strategic planning and financial awareness and departmental budget management.
- Firm, risk, compliance & governance regulations.
- Group policies and procedures
- Departmental systems, process an.d procedures, including potential future developments that could impact the business.
- L&G's people management practices, structures and networks.
- Benefits
- Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 30 days' holiday, private medical insurance, performance related bonuses, discounts at both a huge range of high street stores and our own great products, as well as a 12% car allowance scheme, your hard work will be rewarded when you join us.
For more information about this role, please contact Helen Brockbank, Resourcing Lead, at .