Commercial Marketing Executive

Commercial Marketing Executive / Retail / Licensed Brands / Bath

Are you interested in working with award winning brands? My client is a top design company with offices around the world and products available in 65 countries.

They license, design and distribute branded products and work with a portfolio of well-recognised brands, both licensed and owned outright.

Their Award Winning Creative Team handles all product design, development, marketing and PR in-house at Head Office in Bath. They are now looking for an inspiring Marketing and PR Professional to join their team.

I am looking for an enthusiastic and creative Commercial Marketing Executive with a broad experience marketing background to ensure all of the trade marketing and PR efforts are aligned with the rapidly changing long term business strategy. This role encompasses all the stages of Marketing and PR and focuses specifically on trade consumer engagement.

Marketing

Work closely with licensed brand partners and trade customers to align and deliver focused marketing & PR plans around major and high-profile product launches.

Attend annual or bi-annual Marketing and PR meetings with our licensed partners and trade customers.

Plan promotional activities, working closely with sales.

Manage the production of trade marketing materials (POS) and sales marketing materials to support the seasonal product launches.

Understand and tell 'the story' behind our new product collection.

Attend all of the international trade show exhibitions, ensuring a full diary meeting Industry PR and customer marketing contacts.

Support the creative heads and commercial director in special projects and new business pitches.

Work closely with our exhibition designer - you will plan, collate and deliver all the marketing assets required for our international trade fairs.

PR

Develop PR campaigns tied in with brand partners and trade customers to support product launches.

Attend all PR launches as required, and be 'the voice' for our company and products.

Produce well written copy in the brand voice and successfully develop & promote seasonal trade press releases.

Build strong links with press contacts and creatively secure press coverage.

Day to day maintaining and development of our social media accounts.

Skills Required

- Excellent account management skills, you'll be well liked by our customers, known for your 'can do' attitude and effective follow-up.

- A networker who is happy to travel and actively seeks out networking / relationship building opportunities within our industry & customer base.

- Commercially minded, highly capable and a creative thinker.

- Your ideas and execution increase sales in a meaningful way.

- Excellent communicator - written and presentation skills.

- You'll Initiate, 'own it' and be a self-starter.

- Excellent project management and time planning skills, you'll be super organised.

- Social media savvy.

Experience Required

- 2 years + minimum experience in a Product Marketing and PR role essential (within fashion / retail / brand or licensing preferred).

- Degree level educated with a professional marketing qualification preferred.

- Social media content creation and management a bonus.

- Full clean license holder, car owner preferred.

- Interest in fashion/ brands / trends

Full time role, based in Bath UK and regular UK and International travel and event attendance required.