Temporary Digital Marketing Manager (Maternity Cover)

Temporary Digital Marketing Manager (Maternity Cover)
Location: London (Chiswick)
Salary: circa £32,000 per annum

We are the specialist awarding organisation (AO) and current market leader in the Hair and Beauty sectors. Launched in 1962, it offers vocational and technical qualifications, including apprenticeships, in a range of service sectors.

More than 800 approved centres work with the organisation, and the ever-expanding list extends across the UK, Ireland, and the rest of the world. Its acquisition of the internationally recognised examination board ITEC and education technology specialists Digital Assess, in 2016, added to our specialist offering.

Reporting to the Head of Marketing, the Digital Marketing Manager will take the lead in planning, developing, executing and reviewing all digital-related marketing and internal communications activities across the group.

Principal Accountabilities include:
* Progress the development of the company's digital presence across all platforms and ensure all activity is optimised for digital and other social channels.
* Maintain the company website ensuring the content is up-to-date and relevant including menus. Increase website visibility on search engines, and manage Google listings.
* Work closely with Head of Marketing and National Business Development Manager to ensure the digital marketing mix is embedded into the sales and marketing planning process.
* Work alongside the wider-marketing team to ensure consistency across the channels and to share digital best practices in order to maximise response rates, customer engagement, and customer retention.
* Keep the leadership team aware of campaign performance and key issues by producing monthly reports on digital impact to include website users, sessions, bounce rates and web enquiries.
* Develop and communicate realistic and achievable forecasts and budgets.
* Support the sales team with general marketing and advertising support to deliver the team's market awareness and sales goals.
* Work with suppliers to ensure campaigns are delivered on time, monitored and optimised. Ensure that supplier performance is regularly reviewed and issues shared with the Head of Marketing in a timely manner.

We are seeking candidates with:
* A Detailed understanding of SEO, PPC, social media and e-mail marketing strategies, Google Analytics and other metrics dashboards.
* Experience with digital and online publications.
* First class digital copywriting skills with a commitment to quality and a keen eye for detail.
* Proactive self-starter with excellent time management skills and the ability to prioritise effectively.
* Ability to prioritise and handle multiple requests concurrently.
* A team player who enjoys contact with lots of people with ambition and determination to deliver results.
* A desire to do well and develop in a digital marketing environment
* Experience in administering and maintaining websites and other social media channels in a blue chip service environment and a track record of delivering digital campaigns.
* Knowledge of latest digital marketing best practice and trends and an ability to translate that into working procedures relevant for the business and industry/market.
* Degree in Marketing or comparable Digital Marketing qualification

Based in our Chiswick Office, this full-time maternity cover post attracts a generous package of terms and conditions including 25 days holiday per annum and a group stakeholder pension.

If you wish to apply for this exciting opportunity, please send us your details via 'Apply' where you will be asked to provide a comprehensive CV including full work and educational history.

We are seeking to fill the role as soon as possible, so applications will be reviewed as they are submitted.