Strategic Marketing Analyst - Global Business

STRATEGIC MARKETING ANALYST -Global Business. 2-4 years of experience. Great Career Development Plan

LEICESTER OR STOCKPORT

COMPANY'S PROFILE

Our client is an American multinational corporation, that designs and manufactures products, and delivers services to industrial, commercial, and consumer markets worldwide. With 111,000 employees and 205 manufacturing locations worldwide, it is a truly Global business.

SUMMARY OF ROLE

To identify, implement and manage Marketing initiatives. The role will assist the UK&I General Manager and Business Leaders in all aspects of creating and executing the UK&I Marketing Plan in line with country growth objectives and initiatives.

PRINCIPLE JOB RESPONSIBILITIES

Working with UK&I General Manager, Business Unit Sales Directors & Product Managers create, develop and execute a Marketing Plan to support the UK&I Growth Plans;
Coordinate and collect information on competitors and market e.g. financial performance, product offering, market share and sales activity and review on an ongoing basis. (Market Modeling):
Where required and as appropriate select and work with 3rd parties to determine market dynamics, industry trends, etc. providing insight for planning activities;
Based on above, provide support to business leaders by way of analysis, trends etc. determining focus areas supporting country growth initiatives and objectives;

Managing the Marcomm's budget, including liaising with Finance, maintain and monitor budget spreadsheet, approval of spend prior to it happening and signing off invoices;

Working with the General Manager/BU Sales & Marketing Directors to;
a. Build a positive image;
b. Proactively assist to position the business as the trusted advisor and Solution provider of first choice;
c. Develop and execute a marketing communication plan supporting above;
d. Assist in annual budget preparation to ensure full cover of requirements;
e. Together with General Manager and BU stakeholders, and in conjunction with the marketing plan, determine which Exbo's, seminars, roadshows etc. will be attended with appropriate strategic direction;

In partnership with the European Marketing Leadership Team manage consistent messaging, ensuring European strategic initiatives are supported by the country sales organization;

Where required, liaise with 3rd parties in respect to Marcomm activities;

Ad hoc coordination of outsourcing aspects required to meet UK Marketing Communication Plan, i.e. Tele-marketing campaigns, etc. measuring effectiveness and looking for opportunities to move this forward and incorporate into other areas of the business;
Manage Customer Surveys/ Think Customer Surveys, provide analysis and feedback to Leadership and Management team based on survey results and customer verbatim;
Ensure the branding and corporate guidelines are understood and followed throughout the UK&I organization, including ADC's and business partners, distributing as necessary;
Adhere to the company's ethical values at all times.

REQUIRED QUALIFICATIONS AND EXPERIENCE

• Relevant experience in a Marketing Specialist role (around 2 to 4 years);
• Degree in Marketing/ Business or equivalent;
• Experience within a technology driven organisation in sales, planning, marketing or corporate communications;
• Demonstrable analytical skills;
• IT literacy;
• Excellent communication skills both verbal and written;
• Excellent organisational skills;
• Full clean driving license and flexibility to travel.

CORE COMPETENCIES

• Ethics and Values, Integrity and Trust;
• Customer Focus;
• Directing Others, Motivating Others, Building Effective Teams.
• Business Acumen;
• Strategic Agility;
• Drive For Results;
• Decision Quality and Decision Making;
• Problem Solving;
• Negotiating;
• Creativity;