Media Activation Manager

Job title:                      Media Activation Manager

Employer:                  Essence Digital Limited

Location                     London

Hours:                         Full-time

Salary                         Competitive

Work Pattern:           Monday - Friday

Duration:                   Permanent

Media Activation Manager

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owing supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

The Media Activation Manager is responsible for owning the day-to-day execution of all elements of display and social activity, employing strong platform knowledge and supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. You will be responsible for planning, managing and optimizing different types of biddable display and programmatic campaigns – on DBM, Turn, Trade Desk, AAP, TubeMogul, Facebook and Google’s Display Network. Planning process will also require in-depth knowledge of DMPs including Bluekai, Krux and Audience Center 360. The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and progress all internal projects. They will also work closely with their account lead (and the team’s head of display and social), to deliver world class display programmes which exceed our client’s expectations.

Description

The main responsibilities and function for the role include:

• effectively managing your and your team’s designated programmatic display accounts, social accounts and reservation-bought media;
• ensuring ongoing and timely optimisation is delivered by the team and constantly proactively looking for both tactical and strategic optimisation opportunities;
• taking responsibility for the delivery of wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) and guiding more junior team members in how this can be effectively achieved;
• ensuring adherence to all channel best practices for a client within display (both programmatically bought and reservation-bought media) and social, and contributing to the development of best practice;
• taking ownership of your clients’ testing plans to organise both tactical, and mid- term campaign actions and goals, and managing the planning, execution and evaluation of tests with methodical accuracy;
• developing strong relationships with your client, and key suppliers, leading team communications with these stakeholders;
• communicating with clients on subjects outside your remit, and providing them with useful insight, with support being provided as required;
• supporting the Planning function with developing tactical plans and brainstorms for innovation;
• translating audiences into platform specific targeting, and forecasting audience sizes to inform media plan budget allocations;
• identifying opportunities to use client’s first party data, and managing the audience list creation, taxonomy, and transferring to various DSPs;
• managing forecasting and launching new campaigns and initiatives;
• developing in-depth knowledge of all Paid Social and relevant third party platforms;
• keeping abreast of large-scale developments across paid search channels to maintain practitioner-level working knowledge of these (to complement expert display and social knowledge) in order to be able to manage juniors working across these channels;
• taking responsibility for the data integrity and compliance of your account, including working across different functions to troubleshoot data issues;
• publishing requests for proposals (RFPs) for relevant channels. This may involve either sending them to clients, or potential clients getting in touch with proposals;
• responsibility for sending publisher contracts (ie publisher insertion orders (IOs)) for relevant channels; and

• inputting into post campaign reviews - producing insightful analysis, demonstrating the effectiveness of the media planning and campaign execution.

Qualifications, skills and experience required

Candidates must have:

• a Bachelor’s degree in a Media/Advertising or related field;
• proven relevant experience at Account Manager level in a Digital Media or Advertising role;
• relevant experience with planning and running display campaigns via GDN, YouTube, Facebook, LinkedIn and DSPs including Doubleclick Bid Manager, Turn, TubeMogul & AAP (or with SSP / Ad Exchange platforms);
• relevant experience with reservation-based buying, including supplier management and negotiation and IO handling;
• relevant experience navigating and negotiating within marketplace platforms, including DoubleClick Bid Manager and Rubicon Project;
• Google AdWords and Doubleclick Bid Manager Certification;
• Facebook BluePrint Certification;
• relevant experience and working knowledge of ad serving solutions including DCM;
• relevant experience and working knowledge of data management platforms (including Audience Center, BlueKai, Krux,):
• relevant experience with brand safety and ad verification providers including Integral Ad Science and MOAT;
• understanding and experience running A/B and multivariate testing, analysing data and determining statistical significance
• experience with data integration projects - eg API, DMP, Analytics etc desirable;
• experience with implementation of online attitudinal studies in programmatic/biddable - eg Dimestore, GCS, YouTube Brand Lift etc desirable;
• experience of local market nuances from a Programmatic Display planning perspective in key EMEA markets;
• strong written and verbal communication skills across all platforms;
• expert organisational skills, great attention to detail;
• good knowledge of all areas of digital marketing and media;
• ability to implement and adhere to and meet deadlines and project manage multiple campaigns;
• excellent client relationship and management skills;
• proven problem-solving skills and ability to think outside of the box for creative solutions;
• ability to motivate team members in a positive light; and
• detail oriented and responsive, deadline-driven with strong quantitative reasoning skills.

Candidate will also preferably have:

• experience with Google Analytics (plus certification); and
• experience with paid search management.
• relevant experience and working knowledge of data management platforms (including Lotame, Nielsen, and Adobe);
• relevant experience of Data Warehouses eg Big Query;
• relevant experience with planning and running social activity via 4C or other PMDs;
• proven Project Management, Leadership and People Management Experience;

Salary: Competitive

Application method

To apply for this role please forward your CV, covering message and contact details to katherine.harvey@essenceglobal.com.

Date posted: 2 October 2017

Closing date: 30 October 2017