RBWM Digital Engagement Copywriter

Role Title: RBWM Digital Engagement Copywriter

Business: RBWM - Global Digital Commerce

New or Existing Role? Existing

Grade: GCB5



Role Purpose

• HSBC's goal is to re-imagine banking and build world class banking services for customers across the world. This means continuing to enhance a strong and secure brand that is willing and able to evolve in rapidly changing world - especially in response to digital technology.

• In the past twelve months, RBWM Digital has made significant progress in setting up a brand new digital organisation and ways of working which supports this goal. Seven functions have been created to support our goal to become a fully formed digital organization - the largest one being HSBC Digital Solutions (HDS).

• Ongoing organisational evolution will take place during 2018 - so that we can increase the volume of digital products and features delivered (more features, more markets) and ensure that these are being fully adopted and used by existing/new customers.

• It is critical that these changes are communicated effectively within Digital and across broader

• organization.

• An experienced digital copywriter is required to support the development and delivery of impactful communications on behalf of RBWM Digital which drive a comprehensive understanding and engagement with our strategy and the significant progress being made in delivering it.

• Reporting into the Global Head of Digital Engagement, the successful candidate will be responsible for producing copy for a wide range of communication assets and events ensuring these are suitable for international audiences from a variety of backgrounds.



Key Accountabilities

Impact on Business

• Lead and manage all digital communications copywriting activity in line with agreed plans - includes 3rd party activity

• Production of high quality and accurate copy for print, digital and social channels.

• Production of long and short form copy for a variety of projects and audiences. Work streams include feature launch postcards, feature launch playbooks, digital update calls, digital town halls, presentation copy.

• Analysis of information from a range of internal and external sources which to improve the quality and impact of communications projects, e.g. key facts, statistics, customer insights

• Safeguard and maintain digital narrative / messaging for each audience - ensuring this is re-used across communications activity to maximise impact.



Customers / Stakeholders

• Staff Digital Engagement Team

• Senior stakeholders RBWM Digital,

• HDS, DAAC, DLP, Commercialisation Teams

• RBWM Internal Communications



Leadership & Teamwork

• Highly collaborative working with all stakeholders

• Use of expertise to influence outcomes, make strong recommendations and resolve issues relating to communications

• Highly organized, focused and self-sufficient to ensure tasks are delivered in time to the right standard

• Flexible and responsive in line with programme priorities

Operational Effectiveness & Control

• Product ion of assets which support achievement of staff engagement objectives and metrics

• Identification of key risks, issues and interdependencies - providing appropriate mitigation strategies or escalating

• as appropriate.

• Delivery of projects to agreed timescales and budgets

Major Challenges

• Translation of technical / complex information from different stakeholders into meaningful impactful content and

• communications

• Ability to work with limited or ambiguous information - applying experience, best practice or new insights to

• determine viable solutions

Management of Risk

n/a

Observation of Internal Controls

n/a

Qualifications

• English copywriting qualifications or equivalent

• Experience of multi-channel content creation (print, digital, social, intranet)

• Highly developed communication skills, both written and verbal, to explain complex or technical issues

• Good relationship management skills to satisfy a wide range of internal and external customers

• Excellent time management and prioritisation of projects and tasks

• Experience of working with agencies

• High levels of resilience and self-motivation.

• Experience of working in the digital industry highly desirable













We are an equal opportunity employer and are committed to creating a diverse environment.