Marketing Campaign Analyst

This is a great opportunity to join our vibrant Customer Relationship Management (CRM) optimisation team which delivers agency quality service to Petplan. We deliver an array of data driven capabilities focused on increasing customer value by constantly evaluating and refining our customer contact cycle.

Our focus is on optimising the personalisation in our campaigns by delivering high quality analysis and reporting which constantly refines the targeting approach and provide our business customers with the recommendations to compete in the market place by differentiating Petplan as a distinguished provider with the customer at the heart of all activity.

We're keen to add another enthusiastic member to our team focused on delivering specialised, scalable CRM capabilities across Petplan in order to drive customer acquisition, centricity and loyalty and play a pivotal role in developing profitable customer relationships through a programme of continuous improvement for consumer marketing campaigns.

Responsibilities include:
* Liaising with marketing teams to develop targeting strategy for creating new / optimising current campaigns
* Analysis of new and existing campaigns to drive efficiencies and improvements in response, conversion and sales
* Development of campaign success reports to monitor progress
* Provision of ad hoc analysis to support business decision making and planning

The successful candidate will be focused on a value-add role which delivers campaign insight and performance uplift:

* Have direct experience of consumer marketing campaigns including delivering campaign uplift using segmentation, targeting and split testing
* Proven experience using APTECO FAST STATS campaign analysis tool to analyse / report on campaign performance
* Have experience of creating campaign report dashboards to evaluate success
* Experience in lead generation models, customer profiling and propensity modelling
* Have a good understanding of relational databases
* Desired experience using SQL, Access, Alterian, Business Objects & Adobe Campaign

Additional Requirements:
At Allianz, we welcome applications from everyone, regardless of your background or needs. If you need assistance with making your application please contact us at

For external applicants only -
Please be aware that we will require satisfactory pre-employment evidence to include DBS, Financial Probity and Fraud checks, before you can commence employment with us.