International Brand Manager - Tea
International Brand Manager - Tea
Are you a passionate Brand Manager working in an FMCG environment with aspirations to work in an international marketing role for a purposeful, sustainable and growing ethical brand? Do you want to have the freedom to be creative and make a real visible difference in a dynamic marketing team?
Based in our Bristol office this role comes with a competitive salary, alongside a benefits package designed to nurture your wellbeing and personal development.
About Pukka Herbs
Pukka Herbs create delicious organic herbal teas and incredible health supplements that take people on a journey of discovery to a healthier, happier life, benefiting people, plants and the planet. Pukka Herbs began 15 years ago and is the fastest growing herbal tea company and the 6th fastest growing grocery brand in the UK.
Over a million cups of Pukka tea are drunk every day and Pukka’s teas and supplements are sold in over 40 countries across the globe. We are experiencing phenomenal growth as millions more consumers enjoy our range of delicious teas and incredible supplements. To support this growth and our exciting 5-year plan, we are growing our team and are looking for a Brand Manager to join our Tea Marketing team.
About the role
Our Brand Marketing teams have one of the most exciting jobs in Pukka – they’re our global brand champions - and this role is pivotal in making our tea portfolio a success in the UK and internationally. Because we’re Pukka you’ll be expected to keep ahead of the competition. We’re seen as leaders in our field of herbal expertise and create ground-breaking marketing activity that retains our position as one of the smartest, most beautiful and yet authentic brands in the world.
We want more people to discover Pukka and have a stronger connection with Pukka tea and supplements. You’ll play a lead role in making this happen. Working with our Head of Tea Marketing you’ll build the strength of the Pukka brand internationally by developing inspiring and engaging international category and brand strategies. You’ll work closely with our key international drive markets and develop and execute marketing activity that delivers the Pukka brand plan brilliantly.
You’ll support the development of global innovation plans and work with our in-country teams and global communications and brand teams, to develop joined up, creative communications and activity plans which deliver our key messages in a Pukka way. You’ll generate and apply insights drawn from in-depth consumer, shopper, competitor and market understanding, to develop differentiated and engaging activity and product plans.
We are a small but growing team which means you’ll be given freedom to make a real difference, flex your creativity and work with a brand that champions the environment and sustainability.
You’ll inspire others through your enthusiasm, ambition, passion for Pukka, your drive and energetic approach and have a deep desire to make a difference by working for one of the most ethical, sustainable businesses in the world.
You’ll have a degree-level qualification gained in Marketing or a Business-related subject and substantial brand marketing experience gained in food, drink, health and wellbeing FMCG products. You’ll have experience of working with international markets and have a knowledge of international sales channels. It is beneficial if you have language experience across German, French, Italian or Spanish.
You’ll thrive in a fast-paced entrepreneurial environment, enjoy new challenges and aim high with a determination to deliver excellence. Agile, efficient and highly organised you’ll be able to handle a multitude of projects, changing priorities and tasks, and be able to blend creativity and commercial acumen. You’ll have an investigative, inquiring and analytical mind, able to mine information and data to quickly draw insightful conclusions.
Solid experience of developing, managing and executing brand plans and launching new products using integrated campaigns (digital, experiential, social and PR) is needed. You’ll have experience of managing budgets and product management, where you have managed portfolios and innovation.
How to apply
If you’re intrigued and excited by what you’ve read so far, let’s see if you have what it takes to thrive at Pukka. To apply for this role please attach your CV and your answers to the four questions below.
- Who are you?
- How do you relate to others?
- Heart or head?
- Describe your energy