Digital Marketing Executive (Acquisition)

ACQUISITION EXECUTIVE

Purpose of the Role:

Responsible for planning digital acquisition campaigns and achieving all KPIs for sales/traffic growth using all the available marketing channels.

Accountabilities / Responsibilities:

Responsibilities Overview:

• Work closely with stakeholders and E-Commerce Manager to create and develop a strong digital acquisition plan which will deliver KPIs.
• Deliver the required traffic and sales growth within targeted cost and ROI.  Digital marketing channels will include, but not restricted to:
  • PPC
  • SEO
  • Affiliates
  • Remarketing
  • Partners
  • Social
• Own the digital marketing sales and marketing budgets.
• Day to day management ensuring that campaigns, promotions and content are timely, accurate and delivering on KPIs.
• Optimise each channel accordingly to make efficient use of the budget.
• Daily/Weekly reporting on digital marketing performance.
• Competitor monitoring and benchmarking.
• Monitoring and analysis of site performance, implementing corrective actions/additional activity based on this analysis and interpretation.
• Brief all required design assets to Trading Executive.
• Provide Ecommerce expertise to the Account Management team as and when required (eg Monthly reviews, strategic reviews, contract negotiations).
• Driving the business forward through new trends and initiatives to deliver the budget.
• Liaising with the relevant marketing agencies/networks.
• Deputise for the Ecommerce Manager as required.
• Any other reasonable request by your line manager.

KPIs to include:

• Visits / Orders / Revenue
• Traffic & Sales Growth LFL
• Cost per Acquisition
• Cost of Sale%
• Contribution per Order

Knowledge / Skills / Experience:

• Experience of B2C Ecommerce/Online Marketing – SEM/SEO/Affiliates/Social etc
• Experience of working effectively with external partners
• Experience in using the relevant Advertising platforms
• Strong focus on results and achieving targets
• Track record of producing high quality, accurate work under pressure
• Have relevant experience of managing multi-category campaigns, preferably for an online retailer, across all consumer touch points including experience of SEO, Traffic Management, Affiliate Marketing, Partner, PPC and Social Media
• Be experienced in day-to-day ecommerce site management ensuring promotions and content are timely, accurate and on Brand to deliver KPI’s
• Use data driven insights to target improvements to the user journey to deliver higher conversion (GA, Omniture)
• Monitor and benchmark competitor activity
• A strong customer service ethic towards internal and external stakeholders

Key Stakeholders:

• Head of Ecommerce
• Ecommerce Manager
• Account Manager
• Buying & Merchandising
• Marketing Services
• IT / BD Architecture
• External Club Partner

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