Digital Marketing Executive (Acquisition)

Manchester, Greater Manchester
01 Aug 2017
29 Aug 2017
Contract Type
Full Time


Purpose of the Role:

Responsible for planning digital acquisition campaigns and achieving all KPIs for sales/traffic growth using all the available marketing channels.

Accountabilities / Responsibilities:

Responsibilities Overview:

  • Work closely with stakeholders and E-Commerce Manager to create and develop a strong digital acquisition plan which will deliver KPIs.
  • Deliver the required traffic and sales growth within targeted cost and ROI.  Digital marketing channels will include, but not restricted to:
    • PPC
    • SEO
    • Affiliates
    • Remarketing
    • Partners
    • Social
  • Own the digital marketing sales and marketing budgets.
  • Day to day management ensuring that campaigns, promotions and content are timely, accurate and delivering on KPIs.
  • Optimise each channel accordingly to make efficient use of the budget.
  • Daily/Weekly reporting on digital marketing performance.
  • Competitor monitoring and benchmarking.
  • Monitoring and analysis of site performance, implementing corrective actions/additional activity based on this analysis and interpretation.
  • Brief all required design assets to Trading Executive.
  • Provide Ecommerce expertise to the Account Management team as and when required (eg Monthly reviews, strategic reviews, contract negotiations).
  • Driving the business forward through new trends and initiatives to deliver the budget.
  • Liaising with the relevant marketing agencies/networks.
  • Deputise for the Ecommerce Manager as required.
  • Any other reasonable request by your line manager.

KPIs to include:

  • Visits / Orders / Revenue
  • Traffic & Sales Growth LFL
  • Cost per Acquisition
  • Cost of Sale%
  • Contribution per Order

Knowledge / Skills / Experience:

  • Experience of B2C Ecommerce/Online Marketing – SEM/SEO/Affiliates/Social etc
  • Experience of working effectively with external partners
  • Experience in using the relevant Advertising platforms
  • Strong focus on results and achieving targets
  • Track record of producing high quality, accurate work under pressure
  • Have relevant experience of managing multi-category campaigns, preferably for an online retailer, across all consumer touch points including experience of SEO, Traffic Management, Affiliate Marketing, Partner, PPC and Social Media
  • Be experienced in day-to-day ecommerce site management ensuring promotions and content are timely, accurate and on Brand to deliver KPI’s
  • Use data driven insights to target improvements to the user journey to deliver higher conversion (GA, Omniture)
  • Monitor and benchmark competitor activity
  • A strong customer service ethic towards internal and external stakeholders

Key Stakeholders:

  • Head of Ecommerce
  • Ecommerce Manager
  • Account Manager
  • Buying & Merchandising
  • Marketing Services
  • IT / BD Architecture
  • External Club Partner

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