Direct Marketing Manager - Central London

26000.00 - 28000.00 GBP Annual
24 Nov 2016
09 Dec 2016
Contract Type
Full Time
Dhl - 150 ron - 1 kg - nu accepta bani
Cargus - 19.80 st, conf 17.40. awb

Job Summary:

The Marketing manager is an experienced marketer who has complete responsibility for creating and executing innovative direct marketing plans for their events. They will also have line management responsibility for other junior members of the marketing team. The Marketing Manager influences beyond the marketing of their own events, to the rest of the marketing team. The role reports to the Marketing Director or Senior Marketing manager and works alongside the rest of the team.


We are looking for an intelligent, driven direct marketer to join our life sciences division who's already successfully running their own campaigns but now ready to take it up a gear. Well versed in the fundamentals of event marketing, and already delivering great
response campaigns across both core and new world marketing channels.
The ideal candidate will be a university graduate with at least a 2:1 degree (preferably marketing / business related) with experience of working in a direct marketing role in conferences, exhibitions, media or similar.
You will also:
• Have the intelligence, work ethic and integrity to match the standards of the team
• Be highly proactive, with the energy and spirit to quickly address and solve challenges
• Be excited about driving commercial results through marketing
• Take a structure approach to decision making, and use this to challenge the status quo
• Demonstrate excellent relationship building skills
• Have a clear, open and honest communication style
• Be adaptable and flexible
• Experience of subscriptions would be advantageous but not essential

Responsibilities of the role:

• Event Branding - Vision, concepts, design guidelines
• Strategic Marketing for individual events
• Affiliate marketing through Sponsors and speakers
• PR/Press efforts
• Budgeting
• Training rest of the marketing team
• Responsible for the marketing activities outlined in the strategic plan - Email; Web; Social; Digital etc???
• Campaign Analysis
• Social media strategy and management
• Topic and audience research
• Build industry partnership with association or industry partners
• Oversee and nurture the marketing database for quality and quantity
• Generate qualified leads
• Work closely with delegate sales reps, production and operations teams
• Plan and run project team meetings

Management related:

• Do induction training for new starters
• Contribute to ongoing training of the entire marketing team
• Run quarterly appraisals
• Work through 12-month development plan

The guide activity split in the role initially is:

65% Website Marketing, Email Marketing, design, Social Media, Advertising, Media Partnerships, PR, planning and implementation of pre and post event marketing campaigns
20% Strategic planning
10% Management
5% Admin jobs (invoices, etc.)
You get that exquisite buzz each time your strategic marketing plan delivers leads and deals, and are fanatic about your events success.
You love owning your own campaigns and enjoy personal success and want to achieve it from within a supportive, driven, talented team
You recognise there's more to learn and to prove and you're determined to find the place where you can do just that.
Sound familiar? This is an exciting opportunity for someone who is ready to become a member of our highly commercial, record-breaking marketing team. You'll be responsible for the complete marketing strategy and end to end execution for a series of established and
launch events within the life sciences portfolio.
Reporting to the Senior Marketing Manager, you will thrive on thinking and doing at pace, marketing up to three events per month. You will deliver powerful commercial results through well-planned direct campaigns underpinned by innovative brand building activity.

We offer:

• Competitive base salary plus bonus potential
• A structured career in a successful, expanding company with global scope
• A chance to truly make your mark and participate in shaping a growing business
• The opportunity to deliver on your core direct marketing skills and to develop into wider areas
• Ongoing training and personal development and coaching from talented managers
• A positive, open and inclusive environment