Digital Marketing Executive

Digital Marketing Executive

An exciting opportunity for a Digital Marketing Executive to join the marketing team at the UK's leading Laser Eye Surgery Specialists, with over 25 years of experience providing freedom from glasses and contact lenses.

You would be responsible for core channels within the digital marketing direct response strategy, developing, implementing and measuring online marketing strategies and programs to drive efficient lead generation across the business. Reporting to the Head of Marketing & working with various media agencies, including Group M agencies.

Responsibilities:
- Multiple Enquiry/Lead Generation Campaigns
- Display Campaigns
- Email Marketing
- Affiliates
- Website Updates
- Analytics & Reporting

You must have strong literacy and analytical skills, as well as the ability to communicate effectively at all levels. You will also be involved in maintaining, developing and improving the performance of the company's online presence. You must have a proactive approach to lead generation and tasks require a strong attention to detail and ability to work to tight deadlines.

Qualifications/Skills necessary:

- Multiple Campaign & Agency Management Essential
- Office/Excel/Analytical skills
- Experience using a CMS
- Proof Reading & Copy Writing
- Degree educated

This is an exciting opportunity that would suit a passionate, flexible, creative digital marketer with a 'can do' attitude. Minimum 6-12 months experience is required in a similar marketing role.

It is essential you send your CV together with a Covering Letter also stating salary expectations.