Digital Marketing Manager EMEA

Reading, Berkshire, England
16 Nov 2016
14 Dec 2016
Contract Type
Full Time

Digital Marketing Manager is needed for this leading data and information management software provider to be based in their Reading offices.

As a Digital Marketing Manager/Demand Centre manager you will be responsible for supporting the regional demand creation centre of excellence. The span of control includes advisory, execution and technical marketing resources that assemble demand programs to be leveraged by individual geographies, as well as digital marketing, data management and other core marketing services.
The Digital Marketing Manager reports to the Director, Demand Centre, EMEA

Essential skills needed:
Commercial experience of Marketo, evidence of running digital marketing campaigns, marketing experience in EMEA

Desirable skills:
Managing a team either currently or previously, Salesforce, Eloqua

About the role:
You will liaise with regional marketing leadership and the director, Demand Centre, to scope demand program requirements (e.g. origination, nurturing), budget, resource needs and delivery timeframes
Bring state-of-the-art campaign development and execution thinking to the demand creation process
Localise and optimise corporate campaigns for demand creation
Work closely with the internal Marketing team and external agencies to develop and optimise inbound campaigns and tactics
Work to standardized demand creation approaches and best practices
Collaborate with and support regional/field marketing teams in their efforts to generate new leads and move existing pipeline
Work within the marketing automation platform (MAP), Marketo and with the sales force automation (SFA) platform
Work with other marketing teams to extend the reach of marketing automation impact (e.g. pipeline acceleration, lead nurturing, customer retention)
Manage tasks through digital, translations and other agencies
Manage budget to accomplish goals
Drive continuous performance Marketing improvement through EMEA marketing
Develop and work to campaign Marketing plans and campaign calendars
Educate and enable field marketers to adopt and execute EMEA and Global Campaigns
Measure results and optimise campaigns and their associated activities from analysis of results

Key Responsibilities

You will deliver campaigns on plan and to budget
Ensure the success of the demand generation program in region by recommending the right mix of tactics (activities) and assets (content) for campaigns as measured by pipeline revenue goals
Analyse and present campaign results to the EMEA Marketing and Sales teams and recommend strategies to optimise results
Deliver an effective return on budget spent on the Marketing

Urgent role please forward your CV for immediate consideration.