Marketing Content Specialist

28000.00 - 32000.00 GBP Annual + GBP28000 - GBP32000/annum Benefits
08 Oct 2016
05 Nov 2016
Contract Type
Full Time
Marketing Content Specialist ! - Our client, established in 2000 is fast becoming the UK's leading online advertising platform with over 1 million registered members and 1 million web visits per month within their industry. They are a dynamic & forward thinking organisation who have seen year on year growth. An opportunity has now arisen for a Marketing Content Specialist to join their team.

Vacancy Details

Job Title: Marketing Content Specialist

Salary: GBP28,000 - GBP32,000 (Neg - DOE)

Location: Camberley (Easy access via public transport)

Hours: Mon - Fri 08.30 - 17.00

The purpose of this role is to lead innovation in content strategy, and provide creative direction to the content work of the wider team, to meet their multiple brand strategy and commercial goals. You will be helping to write the perfect article, sentence, phrase or maybe even just the right words on a button, you'll understand the importance that the right word placed in the right position can have.

You will also be responsible for the content strategy including creation, curation and distribution including managing third party resources.

You will deliver a variety of content pieces across all platforms such as emails, white papers, articles, blog posts, tender documents and press releases.

We are looking for candidate who are passionate about writing and love the opportunity to work in a fast-paced and challenging environment.

As a Marketing Content Specialist your duties will include:

* Creation of the content strategy, tactical plan and delivery
* Take a leading role in the messaging of the brand and product portfolio.
* Coach and develop the wider marketing team in content techniques and best practice.
* Manage the relationship with the PR agency

* Working closely with the Marketing Manager to drive traffic and conversions and deliver the overall content plan.
* Strategic input, using the analysis to understand how to improve customer communications by accurate targeting that will improve acquisition and retention.
* Implement an effective reporting framework, to maximise our ROI on all activity through measurement and effectiveness.
* Take a lead role in planning the creation, delivery, governance and evaluation of effective content, to drive engagement throughout the sales process.
* Work closely with the Senior Leadership Team and wider business, using content to improve key strategic relationships and brand positioning in the market place.

The successful Marketing Content Specialist will have the following skills / experience:

* A minimum of 2 years of experience in digital content strategy

* Educated to degree level in Marketing, Journalism, Technical Writing or equivalent degree/qualification
* Utilise specialist digital content expertise, knowledge and experience

* Effective project management including ownership and adherence of timelines and templates.
* Attention to detail and a sense of structured organisational skills to ensure information is presented in a timely and accurate manner.
* Demonstrable experience of innovation through content, in support of defined business goals
* Evidence of collaborative working that demonstrates a flexible approach to delivery
* Experience with content personalisation as a means to drive improved customer experience
* Experience creating and managing content in support of SEO objectives

* Preferably experience managing multi-brand, in a high volume, B2C and B2B, digital environment
* Knowledge within education and/or recruitment in the context of content marketing would be preferred however not essential

To apply for this role of Marketing Content Specialist please click on button shown or contact Snap Recruitment for further details.

Key Words: Marketing, Content, Digital, Online, Media, SEO