Head of Digital Outreach

Edinburgh, Scotland
£40000 - £45000 per annum
05 Oct 2016
02 Nov 2016
Contract Type
Full Time

FINTEC recruit is looking to recruit the Head of Digital Outreach for our client based in Edinburgh. This is a permanent position with a salary range of £40k - £45k, depending on experience.

As the Head of Digital Outreach your responsibilities will include the following:-

  • Work closely with internal teams, including editorial, strategy and client relations, and third parties to develop and deliver exceptional content strategies for clients

  • Maintain and build relationships with key publishers / press contacts, determining what content they wish to see and feeding this back to internal teams / clients

  • Coordinate internal teams, ensuring rich and supporting content are in sync, thematically and chronologically, and that content for outreach is written and approved to deadline

  • Run all aspects of outreaching content, including the writing and distribution of press releases, arranging placements and effective reporting

  • Provide strategic guidance to clients and teams on best practices for the promotion of branded content and marketing campaigns to the media

  • Review and develop the agency's PR planning and outreach processes and tools

  • Manage and mentor a small team of digital PR and outreach specialists

  • Work with the agency Insight team to develop a KPI and reporting framework


The successful candidate for the Head of Digital Outreach role will have:-

  • A well-established online network with influential bloggers and journalists, and will use these relationships to implement content and link building strategies

  • SEO knowledge of search engine algorithms is crucial

  • Experience of being responsible for PR/content/outreach campaigns and delivering tangible results

  • Bachelor's degree in English, Journalism, Public Relations or related communications field

  • Experience of managing a team

  • Experience of SEO tools and analytics platforms

  • A good understanding of other aspects of online marketing including PPC, online PR and paid social

  • Demonstrable evidence of key journalistic relationships

  • Excellent understanding of Digital PR and blogger outreach platforms (e.g. Gorkana, Buzzstream)

  • A broad and up-to- date understanding of SEO, Social Media & Content Marketing

  • Client-facing agency experience

  • Professional, confident and friendly manner in business situations

  • Superb oral communication skills

  • Excellent organizational skills

  • Proficiency in Microsoft Office

Please click on apply or send your CV directly to our team and quote Ref: FT2523

FINTEC recruit specialize in Business Support roles, Engineering, Technical, Finance, Legal and for permanent and contract positions, UK and International.