Director of Demand Generation

£60k - 70k per year + £100k+ OTE
05 Oct 2016
02 Nov 2016
Daniel Taylor
Contract Type
Full Time

Director of Demand Generation – Chelmsford, Essex – to £70k plus commission, share options. OTE £100k+

This is an outstanding opportunity to join a leading SaaS business in a Senior Capacity.

Overview of the Role:

This is an exciting new role for a pro-active, driven individual to take ownership of the demand generation function and quickly grow the volume and value of new (top of funnel) sales pipeline created each month.

The ideal candidate will:

  • Have solid experience gained within a technology focused marketing and sales environment and developing new opportunity across EMEA and North America
  • Can evidence significant success in previous roles
  • Be data-driven and able to quickly optimise systems and process to improve results
  • Be familiar with using sales demand generation tools like Hubspot, Datanyse, DiscoveryOrg and and “best” practice demand generation techniques within the SaaS marketplace
  • Ideally, have experience gained from a SaaS B2B solution and/or web site optimization solutions.

Main Responsibilities:

  • Develop new sales opportunities that fit the ideal customer profile in target markets by building and running successful demand generation campaigns using the following channels:
    • Inbound website leads via:
      • PPC
      • SEO
      • Website Content Marketing
      • Website Chat
      • Social Media (Twitter & Linked-In)
      • Outbound Email Lead Generation
      • Outbound Telemarketing
      • Industry Events
      • PR
  • Ensure each sales lead is carefully qualified and fits pre-agreed criteria before being passed over to the the Sales team
  • Ensure demand generation activity within each channel is continually measured, monitored and optimised to improve overall effectiveness and efficiency over time
  • Provide leadership, planning and day-to-day management of the Demand Generation team (c. 16 staff) including annual appraisals and annual career review and annual pay/benefits review.
  • Report activity/results on a weekly basis as a member of the Operational Management team and monthly to the Board

Key Measures of Success:

  • Total value of qualified sales opportunity developed (measured in terms of monthly recurring revenue)
  • Total number of qualified sales opportunities developed each month (measured in terms of the number of new companies qualified in)