CMS & Content Specialist

Reed Marketing and Creative have partnered up with a fantastic proactive company who are looking for a CMS & Content Specialist to work on a 6 month project. This role offers hybrid working with trips to the office 2-3 times a month for team meetings.

The role of the Content Specialist is to support the Digital Content Manager with the operational delivery of the digital strategy for key digital marketing programmes covering website platform migrations and optimisation of key content across markets.

This role will be within the Search Marketing Team working with colleagues in roles covering Data & Insight and Paid Search but will also collaborate with the Customer Experience, Digital Projects and Deployment, Digital Account Management and our key markets globally.

The CMS & Content Specialist will be primarily responsible for executing actions across the business and subsidiary brand web estate that directly improve the performance of our targeted content performance, visibility and lead flow.

The key responsibilities will span across digital marketing channels for both B2C and B2B audiences across digital marketing platforms.

The role s key responsibilities will include:

-Supporting the Digital Content Manager to action and deliver priority Digital Marketing projects like website content migrations and content audits & recommendations across the company and its subsidiary brands globally.-Working across different internal teams-Cross-functional collaboration to support with the optimisation of content in key regions-Liaising with the local markets to collate all of the necessary information required for content related projects-Management of content related documentation and comms with internal teams and key markets to ensure that action progress and project plans are tracked-Working across teams to support with the content requirements for the rollout of a new CMS platform-Actioning insights generated by other Digital Marketing areas - SEO, Paid Search, UX/CX, CROSupport rollout and implementation of technical SEO recommendations to support local search performance.

Requirements

Experience in working for a global organisation.Experienced in writing optimised web copy for B2B and B2C audiences.Experience in content promotion and amplification through inbound marketing is an advantage.Familiarity with SEO best practices, including keyword research & analysis and trends data.Nice to Have: Experience in Google Analytics, including reporting and measuring on campaign performance and effectiveness.Fluency in another language would be desirable.Experience within a B2B business and preferably in a service industry.