Digital Marketing Manager

JOB TITLE: Digital Marketing Manager

BASE: Head Office, Knowsley

DEPARTMENT: Income and Engagement: Marketing and Communications

REPORTING TO: Head of Marketing and Communications

Overall purpose of the role:

The Digital Marketing Manager will lead on the development and implementation of the charity s digital marketing strategy. Delivering an innovative and forward-thinking approach, ensuring the charity achieves its ambitions to follow a digital first mindset, overseeing the development, delivery, and optimisation of digital media within our communication schedule, to drive engagement and performance.

Main duties and responsibilities:

• Develop and implement a digital marketing strategy, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Oversee all NWAA s social media accounts and various digital marketing channels
• Manage the content that the charity posts, ensuring this is aligned with the communication schedule
• Responsible for delivering a large volume of marketing and communications to support NWAA objectives, including significant income targets
• Develop accurate reports and insights that seek to improve channel effectiveness and provide feedback to stakeholders across the charity
• Support with the planning and execution of test and learn initiatives that seek to maximise marketing spend ROI and identify opportunities for growth
• Collaborating with teams across NWAA (Fundraising, Volunteering, Retail) as well as external agencies to drive performance and apply latest customer insights
• Working closely with internal teams to evaluate end-to-end online customer journeys and put forward practical ideas on how to improve user experience
• Continually improve and develop the design, UX, traffic, and content of the NWAA website
• Work closely with internal teams to create engaging email campaigns
• Maintain consistent brand messaging throughout all platforms
• Stay up to date with the latest social media trends, technology and best practices
• Train key staff within the organisation on digital marketing as required - in particular with upskilling the marketing and communications team.

PERSON SPECIFICATION

Essential

Desirable

Qualifications

• BA in Marketing, Digital technologies, or similar relevant field
• GCSEs in Maths and English grade C or above

Experience

• Experience as a Digital Marketing Manager
• Experience in developing and implementing digital marketing strategies
• Hands-on experience with SEO, Google Analytics and CRM software

• Experience of working in the charity sector

Skills

• Excellent knowledge of all different digital marketing channels
• Excellent knowledge and experience with online marketing tools and best practices
• Google Analytics (including Goal, Event & eCommerce tracking)
• Ability to deliver results driven PPC campaigns and remarketing activity
• Proficient in photo and video editing software such as Adobe
• Deep knowledge of web design principles
• Proficient in MS Office Suite, including Outlook, Excel and Word
• Ability to identify long term trends in data
• Great communication skills
• Experience working with a content management system
• Great problem-solving skills
• Strong project management skills
• Good copywriting and proofreading skills and attention to detail

Personal Attributes / Abilities

• Sense of ownership and pride in your performance and its impact on a charity s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Flexible approach (may be required to work evenings or weekends)
• Commitment to continued learning and skills development