Digital Marketing Manager
- Recruiter
- Vital Energi
- Location
- Blackburn
- Salary
- 32000.00 - 45000.00 GBP Annual
- Posted
- 03 Aug 2022
- Closes
- 18 Aug 2022
- Sectors
- Marketing, PR & Advertising
- Contract Type
- Permanent
- Hours
- Full Time
The Company
Here at Vital Energi we are a leading provider of renewable energy infrastructure and systems to the public and private sector. We are supporting Hospitals, Universities, New Build developments, Towns and Cities as well as Industrial and Commercial clients to decarbonise their buildings. We have, and continue to, work on ground-breaking projects throughout the UK that are really making a difference to achieve our Net Zero targets, and we were recently recognised for this by our Industry Association, awarding us the Contribution to Net Zero award.
The Opportunity
We are looking for an enthusiastic and strategic Digital Marketing Manager to join our marketing team to drive our digital marketing strategy. As the organisation continues to grow and diversify into new markets, the role will ensure our digital offering creatively reflects our growing capability in the renewable energy sector.
The Digital Marketing Manager is an essential part of the team with Digital playing a big part in the Marketing Plan and will require creativity to demonstrate our growing capability and product / technology offering across our digital platforms. The role also requires an analytical focus to understand our digital performance and to use this data to continuously improve and develop the website, email campaigns, internal website and social media.
The Role
Working with the marketing team to support with the following:
1. Web
- Develop and enhance the Group website to reflect our growing capability and product / technology offering.
- Manage and work with website agencies to optimise design to enhance user experience and grow sales opportunities via the website.
- Work with SEO and PPC agencies to optimise the website presence and grow the key terms to generate sales.
- Support with the design and development of new websites within the group, and develop organic and paid for growth for these websites
- Analyse performance data of internal website for employees
- Develop new ideas to enhance our internal website
2. Email
- Support the marketing team with their business unit email campaigns
- Develop ideas and advise the marketing team on how to improve open and click rates
3. Social
- Work with communications team to maximise content posted on social media
- Develop and monitor advertising campaigns to promote content to target audiences
- Build on existing outreach activity
4. Creativity
- Create and develop new ways to promote the Vital Energi brand to our target markets online
The Person
Skills/Experience:
- A level / GCSE English Language at Grade A or above
- Demonstrable experience working in a digital role
- Confident in writing engaging content for a variety of platforms
- Possess a solid understanding of effective marketing techniques
- Experience with social media platforms
- Experience in using CMS systems to upload and manage website content
Attributes:
- High attention to detail and analytical thinker
- Ability to communicate effectively and build relationships
- Ability to work well in a team
- Takes accountability and ability to be considerate and respectful towards colleagues and customers
- Time management skills; the ability to juggle short deadlines, and the ability to achieve targets and manage multiple projects
The Package
- Competitive Salary (dependent upon experience)
- Contributory Company Pension Scheme
- Non-contributory Death-in-Service insurance
- EAP scheme
- 25 Days Holiday plus 8 days bank holidays, with days increasing in line with service
- Flexible working hours
- Free Onsite gym
Applications will be processed within 28 days of receipt. If you have not heard from us within this time period it will mean that your application has unfortunately been unsuccessful. Thanks you for your interest in Vital Energi.The company is opposed to all forms of discrimination and will select for employment, training and promotion on the basis of suitability for the job and/ or merit. It is company policy that no job applicant or employee receives less favourable treatment than another on the grounds of sex, race, colour, age, ethnic or national origins, political affiliations, religious beliefs, marital status, physical disability or is disadvantaged by unjustifiable conditions or requirements. Only applicants who are legally entitled to work in the UK and are currently resident in the UK are invited to apply.Notice to Agency and Search Firm Representatives: Vital Energi Utilities Ltd is not accepting unsolicited CVs from agencies and/or search firms for this job posting. CVs submitted to any Vital Energi Utilities Ltd employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Vital Energi Utilities Ltd. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.