Marketing Manager

Recruiter
Confidential
Location
Leicester
Salary
35000.00 - 45000.00 GBP Annual
Posted
03 Aug 2022
Closes
31 Aug 2022
Contract Type
Permanent
Hours
Full Time
Job Title: Marketing Manager

Location: Leicester

Salary: GBP35,000 - GBP45,000

The Role:

Our Client provides practical training/learning solutions to help companies manage their people development. They are looking for a marketing superstar who has 3-4 years' experience in a marketing role, who can demonstrate drive and determination for achieving results. If you have a passion for digital tactics and can demonstrate how you've used these to grow awareness of a brand to drive sales, we'd love to hear from you!

Main Responsibilities:

Support the design and implementation of marketing campaigns to key target audiences, driving brand and

product/s awareness, social engagement and website visits, driving the growth in sales.

Work closely with the operations and sales teams, gaining valuable insight into customers and identify

opportunities for further marketing activities to drive sales.

Craft awesome content to underpin everything you do

Manage the annual marketing plan, identifying and implementing new opportunities to reach key target

audiences and growing awareness

Develop and deliver our digital marketing activity. Engage and drive visits to websites, e-shots and social

media by curating and developing engaging content across all digital platforms.

Assist in reviewing the website performance, social and email stats monthly to understand any trends

Take an active role as brand guardian and ensure that all marketing communications including collateral

produced for direct channels, partners, operations and sales are in line with brand guidelines.

Support to identify content opportunities in the form of video, asset templates, blogs etc that can be used

across multiple platforms including digital and PR.

Monitor and report on competitor activity each month, using web, social media and live campaign examples.

The Candidate:

3-4 years previous experience in a marketing role, with experience of writing great content.

Experience in deploying and implementing digital tactics, as part of a wider marketing strategy or plan.

Experience of social media scheduling, monitoring platforms and email marketing software.

Good measurement and reporting skills to demonstrate activity ROI.

Some experience of Google AdWords, Analytics and principles of SEO would be a bonus - or a keen interest

and passion to get to know them better to drive results.

Customer and insight focused to develop and implement campaign ideas and content.

Enthusiasm for suggesting and trialing new ideas but with ownership for monitoring what they do.

Relevant marketing qualification or equivalent.

Strong planning, organisation and communication skills, written and verbal.

A motivated self-starter