Senior Brand Manager FTC
The key focus area for this role is to lead & drive the Naked Business, by leading all key aspects of the ICP and TCP processes, and executing all projects/campaigns with excellence.
PRINCIPAL ACCOUNTABILITIES:
PRINCIPAL ACCOUNTABILITIES:
- Leading & on-going evaluation of Naked's Annual Brand Business Plans
- Leading & on-going evaluation of Naked's TCP/Comms Planning, including being the key contact for all Comms Agencies. With Naked's Inclusion agenda seamlessly integrated in to the annual comms plan.
- Working with Naked Brand Manager to develop and execute the innovation pipeline for Naked, closely working cross-functionally (Commercialisation, R&D, Insights, Sales) to determine commercial viability and deliver against all Naked project/gate timelines.
- Lead content development for all social media and PR campaigns, set clear KPIs, ensure activational excellence and clear evaluation with learnings and improvements for future social/PR campaigns.