Digital Marketing Manager

I am working with an reputable and established company who are seeking an experienced Digital Marketing Manager to join their company to take them through a period of growth. You will be responsible for the day-to-day content planning and execution across our collection of websites, social media platforms and email marketing, to ensure they are aligned with the objectives and branding of each of the brands. You will have extensive experience of lead generation and ideally experience of marketing a subscription-based app service. You will take ownership of the social media planning, scheduling and reporting and give strategic input based on strategic analysis. You will use various analytics tools to report on social media and email marketing performance.

. The ideal candidate will have a passion for all things marketing and technology. You will be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Responsibilities:

• Delivering creative content, educational messaging and the element of viral 'fun' to customers across digital platforms.
• Understand the needs and differences of each brand and create distinctive content that is relevant to each brands identity.
• Create content strategy across platforms in line with brand strategy and service launches.
• Exploring new ways of creating viral content across platforms (Facebook, Instagram, Youtube, TikTok, Email, Blog)
• Ensuring produced and published content is high quality, engaging, entertaining and educating.
• Picking up on trends in content creation.
• Develop and implement a content strategy to leverage across multiple media and boost brand recognition.
• Help laying out the foundations of the marketing department from the ground up, including suggesting and setting up tools and processes.
• Act as the brand identity guardian, ensuring consistency across all channels and third parties.
• Drive our social media content and strategy, including publication of whitepapers, blogs etc.
• Help manage top-of-funnel activities including content and media campaigns.
• Manage our various inbound and outbound marketing channels.
• Develop partnerships with local bloggers, writers and PR professionals.
• Discovering international PR opportunities.

Key Skills

• Proven experience as Digital Marketing Manager or similar role
• Proven track record of best-in-class lead generation
• Experience in marketing a subscription-model digital mobile app/service
• Excellent understanding of digital marketing concepts and best practices
• Demonstrable experience using data, comfortable using data.
• Strong reporting ability.
• A self-starter, comfortable working in fast-paced environments with quick turnaround times.
• High level of attention to detail.
• Experience using Microsoft Office - particularly Excel and Word.
• Experience using Google Analytics.