Insights/Data Analyst - FMCG - St Albans / Remote
- Recruiter
- Confidential
- Location
- Hertfordshire
- Salary
- Competitive
- Posted
- 28 Jun 2022
- Closes
- 26 Jul 2022
- Sectors
- Accountancy
- Contract Type
- Permanent
- Hours
- Full Time
Nicholas Howard is delighted to be recruiting for an Insights Analyst for a leading UK FMCG business. This is a fantastic opportunity for a skilled data/insights analyst to further their career within a leading and reputable organisation, in providing valuable support to strategic decision making through data analysis and visualisation skills.
Purpose:
* As Insights Analyst, you will be identifying macro trends, assess market performance of brands & competitors, determine drivers behind market/promotional performance, gain understanding of consumer behaviours and consumption trends.
* You will work in close partnership across various functional teams as well as with Insights team members and external agencies to guide business growth strategy.
* One of your core challenges would be to drive data-led insights into the marketing decision making process and NPD /EPD evaluation, ensuring where possible, that decisions are driven by a rigorous, fact-based approach.
* You'll be passionate about understanding shoppers and consumers, how macro trends and tactical in-store activities influence their shopping and consumption behaviours across retailers and channels.
* You will have exposure to Market Mix Modelling and other Analytics type work
What you'll be doing:
* Guide Marketing Leadership Team & relevant Marketing and Sales functions with business analysis as requested
* Identifying macro/shopper/consumption trends and potential impact on the business
* Monitoring innovation performance and conducting ad-hoc analysis as needed
* Leverage modelling to answer business questions
* Ownership and accountability for regular market performance reporting, creation of new ones as needed
* Data visualisation: ensuring data is presented in a visually appealing and in a way that is easy to understand
* Drive key themes for our annual Trends Day as part of the strategic planning process
* Admin ownership of Insight Knowledge Hub
What we are looking for:
* Passion for data and analytics tools; open to explore new ways of analytic approaches
* Strong experience working in FMCG Industry in category, marketing or research functions, market research agencies, or significant experience working with data
* Highly numerate, with visualisation skills and an ability to bring together data and information from multiple sources to tell a story and translate what it means for the audience's perspective, and form recommendations
* Strong communication skills, both written and verbal
* Strong organizational skills and ability to juggle multiple priorities and to keep sight of deadlines
What we offer you in return:
Our client offers competitive salaries and excellent comprehensive benefits pacakges, including bonus, contributory pension, private medical, life assurance and discounts on a wide range of products and services
Purpose:
* As Insights Analyst, you will be identifying macro trends, assess market performance of brands & competitors, determine drivers behind market/promotional performance, gain understanding of consumer behaviours and consumption trends.
* You will work in close partnership across various functional teams as well as with Insights team members and external agencies to guide business growth strategy.
* One of your core challenges would be to drive data-led insights into the marketing decision making process and NPD /EPD evaluation, ensuring where possible, that decisions are driven by a rigorous, fact-based approach.
* You'll be passionate about understanding shoppers and consumers, how macro trends and tactical in-store activities influence their shopping and consumption behaviours across retailers and channels.
* You will have exposure to Market Mix Modelling and other Analytics type work
What you'll be doing:
* Guide Marketing Leadership Team & relevant Marketing and Sales functions with business analysis as requested
* Identifying macro/shopper/consumption trends and potential impact on the business
* Monitoring innovation performance and conducting ad-hoc analysis as needed
* Leverage modelling to answer business questions
* Ownership and accountability for regular market performance reporting, creation of new ones as needed
* Data visualisation: ensuring data is presented in a visually appealing and in a way that is easy to understand
* Drive key themes for our annual Trends Day as part of the strategic planning process
* Admin ownership of Insight Knowledge Hub
What we are looking for:
* Passion for data and analytics tools; open to explore new ways of analytic approaches
* Strong experience working in FMCG Industry in category, marketing or research functions, market research agencies, or significant experience working with data
* Highly numerate, with visualisation skills and an ability to bring together data and information from multiple sources to tell a story and translate what it means for the audience's perspective, and form recommendations
* Strong communication skills, both written and verbal
* Strong organizational skills and ability to juggle multiple priorities and to keep sight of deadlines
What we offer you in return:
Our client offers competitive salaries and excellent comprehensive benefits pacakges, including bonus, contributory pension, private medical, life assurance and discounts on a wide range of products and services