Content Marketing Specialist

Content Marketing Specialist

GBP30,000 - GBP33,000

Hybrid / Stroud

We are very pleased to be supporting a successful, local business, that is seeking a Content Marketing Specialist, to join their small, but friendly marketing team.

Your natural brilliance with words and the ability to create compelling content will help shape and deliver strategies to drive demand, sales, and product engagement across multiple channels.

Responsibilities:

• Develop, implement, and evolve an impactful content marketing program, aligned to marketing objectives, and built to facilitate growth for the company
• Create high-quality marketing content campaigns to reach new audiences
• Own the content calendar, including scheduling, publishing, and distribution, tracking success, and areas for improvement
• Continually assess data and evaluate a strategy to align with customers
• Collaborate with internal subject matter experts, to write long and short-form content, that covers demand generation content flow, including blogs, downloads, gated content, social media posts, and landing pages
• Collaborate with sales, product, and customer success teams, to agree and prioritise the production of content, in line with specific business needs
• Grow the company's presence on social media, with engaging content, that creates a conversation
• Leverage SEO best practices to publish high-performing search-driven content that drives increased monthly site traffic
• Develop a deep understanding of procurement, identifying where and how content can provide the greatest value

Skills/ Experience:

• Educated in marketing, either degree level or CIM qualification
• Proven experience designing and delivering effective content marketing programs, in a B2B/technology-driven environment
• Experience as a writer and editor, working on content outputs, geared toward buyers at all stages across the sales and marketing funnel
• Proven experience posting and managing organic social media content (specifically LinkedIn, Twitter, and Facebook)
• Experience with various tools in the marketing technology stack including CMS (ideally, WordPress and/or Drupal), marketing automation platforms (ideally Zoho and/or Pardot), and digital measurement tools (ideally Google Analytics)
• High familiarity with a range of marketing channels and content formats
• Knowledge of lead generation best practices in a SaaS environment
• Analytical skills and experience in marketing reporting and dashboarding
• Clean and valid driving licence

Benefits:

• Quarterly bonus
• Work from home / hybrid
• Company events
• On-site parking
• Private medical insurance
• Wellness programmes

GB Marketing is your specialist in Marketing and Agency recruitment. We hire across a vast range of roles including PR, Ecommerce, Advertising, Digital Marketing, Creative Marketing and Communications.

Based off the M5 between Cheltenham and Gloucester, we manage marketing jobs in Gloucestershire and the Southwest including Bristol, Swindon, Cirencester, Oxford, Reading, Birmingham and South Wales.

Specialists in permanent recruitment, we also provide temporary, interim and fixed term solutions. We are committed to working to the highest possible standards for our candidates and clients.