Content Creator / Creative Copywriter

Recruiter
Confidential
Location
Derby
Salary
Competitive
Posted
21 Jun 2022
Closes
19 Jul 2022
Contract Type
Permanent
Hours
Full Time
Rayburn Tours are looking for a Content Creator / Creative Copywriter
Content Creator / Creative Copywriter
Location: Derby - DE24 8HR - Our hybrid working encourages an improved work/life balance.
Salary: GBP23k - GBP28k DOE
Term: Full Time, Permanent
The Role
If you're an enthusiastic content creator looking for your next challenge, then this could be the opportunity for you! We're a vibrant and forward-thinking company who are passionate about creating opportunities for young people to embark on UK based and international educational, concert, ski and sport tours - and who wouldn't want to write about travel, right?
As a Content Creator, you'll play a significant role in our busy in-house marketing team who together have combined responsibility for marketing the travel experiences of our 3 brands, Rayburn Tours, Venture Abroad and Sports Tours Ltd.
You'll be supported by a creative marketing team made up of content creators, digital specialists and graphic designers. It's an exciting environment where you'll be researching and creating marketing content that Google loves through various online channels, as well as offline material. Writing blogs, email campaigns, outreaching PR, direct mail, writing content to convert website visitors, strategizing content for internal linking on our website??? the list goes on! One thing's for sure??? no two days are the same!
Routes to market are vast, so a creative eye for detail is key. We take pride in delivering quality marketing campaigns and messages that inspire our target markets to travel whilst at the same time promoting trust in the specialist tailor made services we provide.
We have been working in partnership with UK based groups, creating these amazing experiences for young people for nearly 60 years now - it's everything we know and love! The rewards of playing a part in this are immense, and this could be you!
Want to know more about this role?
Training and development
On joining us, you will receive full training and support, but we believe that the best way to learn is by simply getting stuck in. That said, we know that the experiences we create are unique, so trust that our team will fully support you in developing both your skills and knowledge. This will happen as part of your ongoing employment with us. We aim to equip you with the confidence, skills, and knowledge to thrive and succeed in your role.
Key Duties:
Working across three distinct brands, this is an exciting opportunity for an enthusiastic, talented Content Creator to combine creative writing skills with a love of travel in a friendly, professional and motivated environment. On completion of your initial training and with the full support of your Marketing Manager and wider team, you'll be ready to hit the ground running! Doing what you do best???.
This will involve
• Writing and adapting engaging long-form copy for a range of media both online and offline.
• Writing short and snappy headlines for use in advertisements and on our websites.
• Optimising website content as well as writing new content for our website with the aim of converting website visitors.
• Working on briefs written by others throughout the company, as well as develop your own ideas and initiatives.
• Helping develop and execute a multi-channel content strategy and schedule for three brands.
• Continually developing our brand voice and ensuring that all content remains consistent to this.
• Taking overall responsibility for proof-reading marketing material.
Requirements
Key Skills & Experience
• Creative and imaginative with a desire to achieve success and sales through the power of the written word.
• Innovative with the confidence and ability to present fresh ideas.
• A solid command of the English language with strong vocabulary and a stickler for correct grammar, punctuation and spelling.
• An exceptional eye for detail.
• Ability to manage time and co-ordinate priorities effectively.
• Excellent interpersonal skills.
• Previous experience of writing for PR, printed sales literature and the web.
• Ability to adapt to any copy style and write for different target audiences.
Beneficial Skills & Experience:
• Previous experience of writing for the travel industry.
• Previous experience of proof-reading marketing content.
• Experience of copywriting across a variety of media.
• Knowledge of the travel industry.
Benefits:
• A basic salary of GBP23,000 - GBP28,000 (dependent upon experience)
• A bonus scheme
• 24 days holiday per year (increasing with length of service to a maximum of 27 days) in addition to all public holidays
• Contributory pension scheme
• Cycle to Work scheme
• Flexible hybrid working Programme

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