B2B Marketing Manager - Remote

I am working with a reputable company who are seeking a Remote Marketing Manager to join their company.

Key Responsibilities:• Feed into the design of the B2B marketing strategy with a focus on lead generation.• Shape and develop multi-brand marketing assets.• Develop and execute content marketing programmes.• Develop & execute multi-channel campaigns to launch new products, services and reports.• Perform ongoing tracking and reporting on b2b marketing initiatives.• Internal marketing of live campaigns and results.• Line management including professional development plan for the B2B Marketing Executive.• Environmental scanning of market, customers and competitors to inform sales opportunity and help brand positioning and messaging.• Day-to-day supplier and trade body plus association relationship management which may include a PR agency, research agency, design agency, copywriting agency among others.

Desired skills and experience

• A qualification in Marketing.• Proven experience working within a marketing team, ideally with a B2B focus.• Experience working in a cross-functional team, managing or mentoring others.• Proven track record of working on lead generation campaigns• Strong data analytics skills including ROI reporting and making recommendations for future actions