Marketing Coordinator

Company summary

Aiber is an award-winning company that develops mobile technology for medical emergency response onboard aircraft and maritime vessels. Based in Edinburgh and Inverness, Scotland, our mission is to support crew and passengers in times of medical need, both in the air and at sea.

Hence, being part of our team means that you are part of an innovative organisation, making a tangible difference in the aviation and maritime industries.

Here we are all on the same level and everyone's opinion matters.

Job summary

This role reports directly to the Marketing Manager as part of a small marketing team. You'll support the delivery of the annual marketing plan and assist with day-to-day marketing tasks. We are looking for someone who is up to speed with all social media platforms (mainly LinkedIn, Twitter, and Instagram) and is able to manage and promote our activity through digital channels.

In this role you will always learn something new! You must be excited about fresh ideas to target new markets and have a can-do approach. However, you won't be alone in this journey, as the team will always be there for you.

Key responsibilities

Social Media Management

• Produce creative assets and content. Plan and schedule the final social media posts

• Manage engagement on our social channels and expand our network

• LinkedIn Ads

• Assist in creating brand guidelines on various platforms

Content Creation

• Assist with creating and editing the Aiber website content

• Brainstorm content ideas for campaigns, email marketing and website content for varied target audiences and formats

• Create and manage regular marketing campaigns

SEO

• Improve our digital performance in the SEO rankings.

• Conduct keywords searches to help expand our audience organically

• Align the marketing content with the SEO best practices

General marketing tasks

• Undertake any other duties as required by the Marketing Manager to support the digital marketing strategy

• Assist with day-to-day activities within our marketing plan, including market research and writing.

• Reporting - assisting with tracking and monitoring of marketing activities and website visitors, providing up to date reports and analysis

• Liaise with other core business functions including the executive team, operations, technology, and compliance.

Job requirements

Essential:

• Bachelor's degree in marketing, business administration, or a related field
• Minimum of 2+ years of experience and track record of working in digital marketing
• Previous experience with LinkedIn ads
• Experience of organically growing social media channels with SEO best practices based on SEO tools
• A good understanding of current social media trends and previous experience with social media management
• Excellent communication and organisational skills
• Excellent written and spoken English, writing, and editing skills
• Ability to write marketing and communications copy to a high standard
• Eagerness to learn and adapt to changes
• Team spirit and positive work ethic
• High attention to quality
• An ability to manage and prioritise a busy workload
• Self-motivated, professional, and able to work independently as well as part of a team.

Desirable

• Master's degree in related field

• Experience in using marketing tools such as Hootsuite, Google Analytics, Mailchimp or willingness to learn

• Graphic design and Adobe creative cloud knowledge would be advantageous

Here's what we can promise you:

• The chance to be involved with one of Scotland's innovative Med-Tech companies

• Flexible working hours and hybrid working environment

• 31 days holiday per annum: each member of the team has a day off for their birthday

• Nest pension scheme

• Training that aligns with your career progression and ongoing support during your career

• We also offer softer benefits, including social events throughout the year in summer and winter, team building events and social / wellbeing activities.

Aiber is proud to be an equal opportunities employer. We recognize and celebrate the benefits that a diverse and inclusive workforce bring to our business and our staff. We welcome and will consider all applications regardless of age, disability, gender, race or nationality, religion, or belief.

A fantastic opportunity to join a fast-growing tech company with a very welcoming team. If you are ambitions, creative, love challenges and eager to learn or if all the above sounds like you, hit apply.

This is a place to learn and grow.

The interview will take place in person in Edinburgh, in July (week of 11/7) and you will be asked to prepare a presentation of a marketing project in which you were previously involved. More details about the presentation requirements will be sent to the shortlisted candidates.

Closing date: 4/7/2022