B2B Content Creator
- Recruiter
- Confidential
- Location
- Petersfield
- Salary
- 30000.00 - 35000.00 GBP Annual + Benefits
- Posted
- 08 Jun 2022
- Closes
- 06 Jul 2022
- Sectors
- Media & Digital Media
- Contract Type
- Permanent
- Hours
- Full Time
This is an exciting, newly created role joining a highly successful business within a small, busy and growing team. The B2B Content Specialist is responsible for creating and optimising content for B2B audiences, including email campaigns, landing pages, evergreen blog posts, helpful resources, ad copy, and more.
Your role will involve:
• Following project briefs to write compelling web and print content for our B2B audiences across various media while incorporating brand voice and meeting content goals
• Creating compelling videos to be used across digital platforms
• Publishing final content on the website using a proprietary Content Management System (no coding required)
• Contributing to content brainstorms and the creation of a B2B-specific content calendar
• Building relationships with external, third-party sources/influencers to collaborate on blog posts and resources
• Interviewing external customers and internal stakeholders from different departments to create promotional pieces
• Researching industry and crafting unique messaging by customer type
• Developing insights from a variety of data sources to identify content opportunities and craft high-value content alongside the greater content team
• Ensuring metrics are in place to measure the impact of the content over time with the target audiences
• Considering and contributing to the channels to reach the target audience and ensuring the content is relevant, topical and engaging
You will be the ideal candidate due to your:
• 2-5 years of professional experience writing web content such as blog posts, news articles, website copy, drip/nurture email campaigns, ads, social media posts, landing pages, and case studies
• Portfolio of work demonstrating an ability to develop and execute content projects
• Track record of creating digital content that drives acquisitions and aligns with customer journeys
• Ability to align style and tone to an established brand voice in a variety of content types
• Experience using a content management system (CMS) is preferred, but not required
• Experience writing for a B2B audiences
• Familiarity with basic SEO principles would be preferred but not required
• Agency experience is a plus
Do you want to work for an innovative, fast growing organisation? If so, this is the role for you
Your role will involve:
• Following project briefs to write compelling web and print content for our B2B audiences across various media while incorporating brand voice and meeting content goals
• Creating compelling videos to be used across digital platforms
• Publishing final content on the website using a proprietary Content Management System (no coding required)
• Contributing to content brainstorms and the creation of a B2B-specific content calendar
• Building relationships with external, third-party sources/influencers to collaborate on blog posts and resources
• Interviewing external customers and internal stakeholders from different departments to create promotional pieces
• Researching industry and crafting unique messaging by customer type
• Developing insights from a variety of data sources to identify content opportunities and craft high-value content alongside the greater content team
• Ensuring metrics are in place to measure the impact of the content over time with the target audiences
• Considering and contributing to the channels to reach the target audience and ensuring the content is relevant, topical and engaging
You will be the ideal candidate due to your:
• 2-5 years of professional experience writing web content such as blog posts, news articles, website copy, drip/nurture email campaigns, ads, social media posts, landing pages, and case studies
• Portfolio of work demonstrating an ability to develop and execute content projects
• Track record of creating digital content that drives acquisitions and aligns with customer journeys
• Ability to align style and tone to an established brand voice in a variety of content types
• Experience using a content management system (CMS) is preferred, but not required
• Experience writing for a B2B audiences
• Familiarity with basic SEO principles would be preferred but not required
• Agency experience is a plus
Do you want to work for an innovative, fast growing organisation? If so, this is the role for you