MSc Marketing & Strategy

Explore two disciplines at the heart of business strategy in our unique dual-focus course, MSc Marketing & Strategy

Planning for a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?

Aimed at those with previous marketing or strategy study, our specialist MSc Marketing & Strategy course combines these two key disciplines, providing the theoretical background for making sound marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Our teaching illustrates the application of learned techniques to real-life situations.

Through this course you'll discover that marketing is not a free-standing activity, but one that needs to be at the heart of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organisation as a whole, giving you the confidence and expertise to apply your skills in a variety of roles in company development.