CRM Lead

Are you passionate about driving customer behaviour through personalised engaging customer communications and marketing activity? Do you have experience of developing data driven marketing CRM strategies? Would you like the opportunity to be apart of one of the biggest growing mobile networks in the UK? We may have the role for you!

Here at Asda Mobile, we are accelerating our growth as one of the biggest growing mobile networks in the UK. Partnering with Vodafone and with significant investment from the business, we have a huge growth opportunity for Asda and want you to be a part of it!

You will be at the forefront of online customer touchpoints such as social media, review sites and member community forums, working with Asda Business Services colleagues to ensure customer communications are on brand and best in class.

Your Role

A Customer Experience & Retentions Coordinator is a varied role that is to support in building the strategic direction of the CRM and in life activity for the Asda Mobile network. To define, review, and evolve the welcome and in life marketing campaign programmes for all Asda Mobile customers.

You will oversee the in-life customer journeys for all Asda Mobile PAYG and Post-pay customers through digital platforms such as our website, email, My Account, Mobile App and Social.

• Research, identify and evaluate the potential demand and commercial return for new CRM propositions, but not limited to; welcome and retention initiatives, customer growth and reward schemes to reduce churn to other mobile network providers
• Promote the interest of the customer for Asda Mobile, ensuring feedback is received and acted upon to drive customer engagement
• Be at the forefront and influence the testing of new customer journey opportunities to aid margin and sales uplift
• You will coordinate customer engagement plans to clearly communicate the impact and benefits of changes being delivered to customers

About You

• Experience of developing CRM strategies, utilising customer behaviour insight and sales revenue
• Passionate about customer engagement through digital trading activity
• Innovative and constantly looking for opportunities engage customers
• Competent with numbers and analysis and being able to form a story with data

Work Where it Works

Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you are the most effective. It offers a mix of working in our home office and from home and in an environment that works best for you and your team.

• Discretionary company bonus
• A company pension up to 7% matched
• 10% colleague discount, free parking / cycle to work scheme

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.