Director of Marketing & Industry Engagement
- Recruiter
- POPAI UK & Ireland
- Location
- Hinckley, Leicestershire
- Salary
- £50,000
- Posted
- 06 Dec 2021
- Closes
- 03 Jan 2022
- Sectors
- Retail
- Contract Type
- Permanent
- Hours
- Full Time
Director of Marketing & Industry Engagement
Summary
Implement an effective marketing & industry engagement strategy to increase participation in POPAI’s core initiatives, activities and membership program.
Reporting to and working closely with the managing director, this new role is part of a small Leicestershire-based office team and spans all aspects of POPAI, feeding into the board to influence the overall strategy of the association, but importantly retaining full hands-on responsibility for delivering all elements of POPAI’s marketing activity.
Responsibilities & Duties
Strategy
- Create & execute a marketing & engagement plan for all areas of POPAI’s activities
- Liaise directly with the POPAI board to influence organisational direction, including regular KPI & activity reporting.
- Keep POPAI’s activities in line with retail & shopper trends
Communications
- Manage all content on the POPAI website and work with web developers
- Maximise industry engagement with POPAI’s social channels
- Create & deliver email campaigns to increase participation from members and non-members
- Increase awareness of POPAI’s activities with planned PR activity
- Establish and maintain coherent brand guidelines for all activities
- Manage & develop the CRM system to increase & enhance engagement
Insights
- Produce POPAI’s quarterly publication “In-Store Insights”:
- Carry out primary research, using proprietary POPAI data sources
- Produce surveys for industry partners to deliver
- Liaise with our insights manager to conduct in-store audits
- Write and work with copywriter to produce reports
- Manage the design & production process with our freelance team
- Raise awareness of POPAI’s own insights search engines online
- Assist in the production of periodic ad-hoc research reports
Membership
- As part of the overall marketing plan, deliver a membership retention program
- Liaise directly with POPAI members to ensure we continue to meet their needs
- Assist in the recruitment of new members via targeted communications
Events
- Assist the managing director in delivering an engaging series of POPAI conferences, seminars, training & industry awards. Helping identify suitable trends, speakers, participants & formats
- Attend & assist with the delivery of POPAI events
Other duties as requested.
Qualifications, Skills & Experience
Essential:
- Marketing degree or equivalent
- 5+ years experience in a B2B marketing role
- Experience of dealing 1-2-1 with senior staff in 3rd party businesses
- Experience of working under own initiative
Desirable:
- Further qualifications & experience in social media
- Senior report-writing & copywriting experience
- Basic graphic design skills
- Experience of reporting into a board or senior leadership team
More about the team
We’re a small, dedicated team, working very closely together, but with staff having individual remits within the business. With an extended network of freelance support and industry engagement from volunteers, we are able to deliver a diverse industry program.
The board that this role will feed into is comprised largely of industry volunteers, with the Managing Director being the only current staff member director. The organisation needs more senior-level staffing input into the board to complement that which currently exists.
Applications will only be considered if they are accompanied by a covering letter - tell us about yourself... Bring yourself to life and explain why you've chosen to apply!