Business Development and Marketing Manager

Bath, Somerset
12 Nov 2021
06 Dec 2021
Contract Type
Full Time

Business Development & Marketing Manager

To manage and deliver the marketing and communications of the Bath Preservation Trust and new commercial activities.

Bath Preservation Trust is a registered charity and Company limited by guarantee, managed by a board of Trustees and a small professional staff, which campaigns for the preservation and suitable development of the City of Bath and its environs and also runs 4 museums in the city.

Key responsibilities

This role has been created as we recognise a need to re-engineer our business model to thrive in a post Covid-19 world. The post holder will need to apply both imagination and energy to building a new and viable business along with positive marketing and PR for BPT.

The role may be required to provide support for new and broader activities as we recover from Covid-19. As such the requirements of the role will vary and as such the following is not an exhaustive list but is to give an idea of the scope of the role. In addition, the post holder may be required to undertake other duties and responsibilities compatible with the overall scope of the post.

The post holder will work closely with the Chief Executive to ensure new income targets are met and exceeded. It will be essential for new commercial activity and events to delivered appropriately within the context of a contemporary Museums Service.

Main duties

  • To manage and deliver a PR and Marketing strategy for BPT including management and oversight of our PR consultancy
  • To coordinate editorial control and oversight of the website and social media activities
  • To contribute to and deliver a commercial strategy for BPT that builds a viable and income generating business, maximises income from and effectively manages core operating activities, exploits opportunities for new commercial initiatives and maintains awareness of market developments
  • To develop sales pipeline plans and demonstrate future income levels across all commercial outputs
  • To train staff to upsell and be sales conscious including front line staff
  • To establish links with the business sector and peers in cultural organisations and enable positive business relationships
  • To manage and coordinate the delivery of events (which may include weddings) across the BPT sites with support from the Museum Assistants
  • To manage film contracts and payments and oversee productions, with support from the Senior Curator and Facilities Manager, to ensure the safety of collections and buildings at all times
  • To manage and deliver membership activities and communications as part of a strategy for growth, diversification and income generation
  • To manage and deliver retail operations including museums shops, online sales and commercial links to the learning programme, with support from Museum Assistants
  • To manage and monitor the relationship between BPT and our consultant buyer
  • To manage the budgets for these areas of work, all of which are KPI led and target driven with the need to become self-sustained through income generated
  • To work closely with the Director of Museums with regards to all commercial museum functions to ensure collaboration with the museum team
  • To line manage the Admin and Communications Assistant
  • To report on all these areas to Trustees, as a member of the Senior Management Team, including success against targets

Person Specification


  • Experienced self-starter who can work independently to create and deliver a commercial strategy that meets income targets
  • Experience of delivering successful, income generating public commercial programmes
  • Experience of managing and delivering events and retail activities
  • Experience of creating and delivering effective public marketing and PR strategies to generate income, increase footfall and build public awareness
  • Experience using EPOS, CRM and Microsoft Office systems including Excel
  • Experience managing staff and consultants
  • Experience writing and managing commercial contracts and working with external providers to deliver services
  • Understands budget management, financial control procedures, cost control and financial reporting
  • Track record of increasing sales and profitability, driving KPIs and delivering financial targets
  • Up to date understanding of business principles
  • Training skills to support front line staff
  • Strategic planning and budgeting skills
  • Report writing and financial analysis skills
  • Ability to communicate effectively and tactfully with all stakeholders
  • Ability to protect and develop the BPT brand in line with our objectives and values
  • Ability to work flexible hours to meet business needs


  • Experience of commercial management and income generation within the sector of culture and heritage
  • Experience of working within a membership organisation
  • Experience reporting at Trustee level

Lone working, some weekend/evening working and manual handling will be required.

Working hours: Full time hours will need to be worked flexibly to support the work programme

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